Sat.Feb 27, 2021

Consultant Marketing Magic Words

Jerry Fletcher

We’ve been meeting on Friday mornings for at least a couple years. A Mastermind. I had attended a conference on gamifying products in the fall before Covid struck. On the last day Luthie asked, “Would you like to join a mastermind group to keep us all on track with what we’ve learned here?”.

Damage Control

Alan Weiss

Many people I’ve coached over the years had been unsuccessful because their default position is that the buyer is somehow “damaged.” ” Because the buyer needs help, the assumption is that he or she has contributed to the problem, or even caused it.

Tilting at windmills

Seth Godin Blog

The windmills aren’t the problem, it’s the tilting. In Cervantes’ day, ’tilting’ was a word for jousting. You tilted your lance at an enemy and attacked. Don Quijote was noted for believing that the windmills in the distance were giants, and he spent his days on attack.

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