Sat.Feb 06, 2021

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Ideally

Alan Weiss

Years ago an experiment showed that Dunkin’ Donuts customers and Starbucks customers, asked to use the other coffeeshop for a month with all their coffee paid for, all refused to change to the other store at the end of the month. These are tribes, set in their ways and preferences. The Dunkin’ people felt as if they had invaded someone’s living room, and the Starbucks people were repelled by the hard seats and cheap surfaces.

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I’m just doing my job

Seth Godin Blog

But what if you weren’t? What if you replaced “doing” with “improving” or “reinventing” or “transforming”? When we do our job, what happens to it? Does it go away, to be replaced by tomorrow’s endless list of tasks? What would happen if we had enough confidence and trust to reconsider the implications of how we do what we do?

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Consultant Marketing Juggernaut

Jerry Fletcher

I was zooming today with the founder of an organization using Mighty Networks as the software they use to manage their expanding community. One of the reasons he cited for that selection was the ability to provide a deep repository for content. Lots of content. Here’s what he said he and his partner have as weekly goals for content production: 2 blogs each 2 podcasts each 2 videos each of 3 to 5 minutes or longer 2 articles each of 2000 to 8000 words 2 pass alongs of materials of interest to the