Ideally
Alan Weiss
FEBRUARY 6, 2021
Years ago an experiment showed that Dunkin’ Donuts customers and Starbucks customers, asked to use the other coffeeshop for a month with all their coffee paid for, all refused to change to the other store at the end of the month. These are tribes, set in their ways and preferences. The Dunkin’ people felt as if they had invaded someone’s living room, and the Starbucks people were repelled by the hard seats and cheap surfaces.
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