Mon.Jun 15, 2020

article thumbnail

Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142

Consulting Success

When you have a successful consulting business, the first thing you learn is that you and your business always have to be top of mind. This is the importance of marketing methods in the way you do you work. Simon Chadwick is the Managing Partner at Cambiar LLC. He joins Michael Zipursky to talk about marketing. Thought Leadership Marketing Methods For Consultants With Simon Chadwick: Podcast #142 is a post from: Consulting Success.

article thumbnail

How Well Do Your Policies Create Desired Outcomes and Trust?

Johanna Rothman

Every organization has policies of some sort. The smaller the organization, the fewer policies you might have. And, the larger the organization, the more policies you might think you need. I keep encountering policies that prevent people from delivering the outcomes the organization wants. Worse, the policies destroy trust. Why have policies anyway?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Response to Your Input

The Fearless Marketer

Last week, I asked for your input. I wanted to know what your issues were when it came to attracting new clients to your business. I got a ton of responses and my head is still swimming with everything you told me or asked me. Obviously I can’t respond to every one with an answer. But let me share two responses that were typical of the polar opposites of understanding what it means to attract great clients to your business.

Media 62
article thumbnail

209: Billy Bross—How To Capitalize On The Online Courses Gold Mine

On the Brink Podcast

Learn how to market and grow your own online course! I had the pleasure recently of interviewing Billy Bross, a business coach and consultant who specializes in marketing online courses. Billy helps people create and market online courses so they can share their great ideas with others — and earn a living doing it. A true entrepreneur, he left a promising career in the renewable energy industry to grow an online academy for home beer brewers.

Course 52
article thumbnail

PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

article thumbnail

Let’s Conference: A SIOP 2020 Livestreaming Event on June 22

NeoAcademic

UPDATE: If you missed the live event, you can still check out a recording here ! This will probably only stay posted for a few weeks, so get it while you can! If you’re in the gaming space, or if you have a kid whom you’ve watched over their shoulder while they played Minecraft, you’ve probably seen a Let’s Play. Let’s Plays are live, narrated explorations of video games.

More Trending

article thumbnail

Surprising Leadership Skills, Challenges & Lessons with Craig Lemasters

Strategic Planning and Management Insights

Craig Lemasters is the CEO of management consulting firm GXG, speaker, and a former Fortune 500 subsidiary CEO. Working 27 years, 11 of which as the CEO leading global expansion projects for Assurant Solutions, Craig brings extensive corporate leadership experience to the podcast. SME Strategy ·. Surprising Leadership Skills, Challenges & Lessons with Craig Lemasters.

article thumbnail

Why offering help is not enough

The Source

“I’ve got consultants contacting me every day” one senior executive told us recently. “People I had a meeting with five years ago are claiming they’re my friend and are here to help when I need them”. You’re probably expecting me to describe how irate he was, how too much of his precious time was being wasted by people who clearly had too much time on their hands—but that wasn’t the case.

Course 52
article thumbnail

For Your Own Ducking Good

Alan Weiss

Our ducks line up (or sleep) on the driveway, and everyone from our guests to UPS has to stop or carefully drive around them. Our pool guys get out of their truck and chase them. All of this reinforces the ducks’ behavior because they sense no danger. It’s a very bad and dangerous habit, particularly in a rainstorm or dark night. Your clients get into bad and dangerous habits, and you can’t afford to enable them like these ducks.

article thumbnail

Worthy adversaries and useful allies

Seth Godin Blog

Change happens more efficiently when we have both. Often, they’re not individuals. It could be a status quo or a system. In the early days of the Mac, Jobs chose Microsoft to be Apple’s adversary. But keeping the focus on them too long was an expensive and distracting mistake. An adversary focuses the mission, but it also gives agency and leverage to the opponent.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Facing Reality, Modeling Positivity

Harvard Business

In stressful times, it’s a challenge for leaders to find the right mix of transparency and optimism.

article thumbnail

4 Reasons Why Smart Consultants Hate Marketing

Consulting Matters

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. And it's the exhaustion of the constant effort of trying to find the next lead that causes really talented consultants to give up on their dreams of running their own businesses and return to those soul-sucking corporate jobs.

Marketing 156
article thumbnail

Unpause Yourself

Harvard Business

Practical, proactive approaches for getting to where we want to be professionally.

36
article thumbnail

How to Do Performance Reviews — Remotely

Harvard Business

Approach them with flexibility, leniency, empathy, and compassion.

How To 36
article thumbnail

Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

article thumbnail

How to Find a (Great) Job During a Downturn

Harvard Business

Yes, it’s possible — with a detailed plan of action.

How To 36
article thumbnail

U.S. Health Care Is in Flux. Here’s What Employers Should Do.

Harvard Business

The pandemic has rocked an already shaky system.

System 36
article thumbnail

Confronting Racism at Work: A Reading List

Harvard Business

HBR articles on race, racism, and diversity.

36
article thumbnail

We’re Entering the Age of Corporate Social Justice

Harvard Business

There’s no such thing as neutral.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Good Leadership Hinges on “Organizational Intelligence”

Harvard Business

IQ and EQ aren’t enough.