Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. I have two children. When they were small, they used to go to daycare. What this meant in practicality to me was: two kids + daycare = many fevers and visits to the doctor’s office. As the parent, I was able detect and even treat the fever. However, in order to get rid of the fever, I had to rely on my doctor to discern whether the fever was caused by a bacteria or a virus and, if so, what part of the body the bacteria or virus was infecting.

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Consulting Success

AUGUST 6, 2018

A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations piece. Many times as companies grow quickly, the sales and marketing of those products quickly outpaces the operations.

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Engineering Consulting Operations Sales 100

Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. Do you know the ONE thing that will have the biggest impact on your ability to provide amazing consulting solutions to highly influential senior leaders? Is it your technique abilities and unique certifications? Is it your business acumen and ability to speak the language of business? Is it your aggressiveness to convince a senior leader to include you in their strategic work?

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1 to 1

AUGUST 6, 2018

There is a discussion brewing among contact center leaders about what to call the front-line employees who handle calls and other customer interactions. Historically they have been referred to as “agents” or “representatives.” But as customer experience takes a more prominent role and these employees become more strategic, those titles don’t go far enough.

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Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. Here's a common conundrum. Smart and values-driven consultants typically don't like marketing. Yet they hate being the world's best kept secret. Same goes for internal consultants. Just because you have an official role in the organization to support leaders through change and transition doesn't mean that they are aware of who you are and how to best leverage your expertise.

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Marketing Resources Meeting Consulting 215

Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. When it comes to consulting to change, your first task it to identify what kind of change your client is embarking on. There are actually three types of change, requiring different types of change leadership and consulting support. To ensure that your client's change doesn't become another dreaded "flavor of the month," you need to provide them the right tools that are relevant for the type of change they are considering.

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Strategy+Business

AUGUST 6, 2018

Take the time and effort to look for new ways of doing things, and turn away from old habits that block that process.

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Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. Do you the one meeting that will literally change your client's life and define your entire client engagement and earning potential? It's the meeting that some might call a Discovery Meeting, Free Consult or Complimentary Strategy Session. Regardless of how you refer to this discussion with a potential client who expresses interest in working with you, how you handle it determines: Your contract size and scope.

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Meeting Consulting Strategy Strategy 211

Martinka Consulting

AUGUST 6, 2018

On June 2, 2018 Jason Zweig’s article in the Wall Street Journal was titled, “ The Fanciful Alphabet Soup Companies Use to Fool You.” The premise of the article was most of the financial jargon used to provide insights into companies’ health are make-believe and don’t reflect actual conditions, i.e. true profitability. First, five points from the article I found interesting and then some comparisons to other areas of business.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

How To

Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. One of the biggest lies we all believe in is that "It's nothing personal - it's just business." The truth is that when it comes to organizational change - everything is personal. Changes that impact workflow and organizational structure affect more than process efficiency and the bottom-line. They also redefine the work that someone does everyday, who is on their team and future career opportunities.

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Efficiency Video Resources Productivity 211

Harvard Business

AUGUST 6, 2018

KATERYNA/KONSCIENCE PHOTO LIBRARY/Getty Images. In early June, at the invitation of the European Commission to Brussels (Belgium), I toured some fascinating AI and blockchain-based projects, which the Commission is funding. Across industrial sectors, from healthcare to energy, from construction to retail, engineers are creating new technologies with potentially disruptive implications for the current architectural order of the global economy.

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Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. Change isn't optional but growth is. This is where change agents fit in. They are the ones who ensure that when the marketplace fluctuates and the organization gets larger, the company matures and gets better along the way. Change agents are those who formally or informally lead change in an organization. The title is reserved for those who see a better world AND must be a part of leading others towards that better world.

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Harvard Business

AUGUST 6, 2018

Franz Aberham/Getty Images. As cities compete for Amazon’s second headquarters, many flexed their tax incentive packages and real estate options in hopes of luring the tech giant to select their city. It’s tempting to think the right financial perks is all it takes for a company to successfully expand to a new city. In fact, success requires a solid base of nearby talent — or the ability to entice skilled workers to relocate for new job opportunities.

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Consulting

Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. One of the biggest transitions consultants go through is figuring out how to help their clients with massive change projects without positional authority. They may see what needs to be done but they don't have the ability to simply direct others towards achieving those outcomes. Why You Need to Listen To This Week's Podcast.

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How To Leadership Consulting Resources 206

LSA Global

AUGUST 6, 2018

The Importance of Practice for Improving Skills at Work. Imagine trying to fight a fire after reading a book about firefighting or watching a video about it – or even after going to a one-day training class about how to fight fires. The truth is that the only way to become proficient at a new skill is to practice and get feedback. Unfortunately, too many leaders and learners believe that intellectual understanding is enough and mistakenly discount the importance of practice for improving skill

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Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. Change is hard. Anyone who tells you otherwise is probably selling you something or in denial. And the facts are - it really is getting harder. My evidence - when I first started consulting, it was no problem to get a senior team together for 3 days to plan for strategy and change. Now I'm lucky if I can get them together for 2 hours.

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Harvard Business

AUGUST 6, 2018

By Tae Yoo, Senior Vice President, Corporate Affairs & Corporate Social Responsibility, Cisco. When you think back to the first time an experience inspired you to take action, you’d likely point to your adolescent years. An engaging teacher, a passionate parent, an enthralling book, or a movie that you watched time and time again. In that moment you may not have realized, but as you look back, you clearly see that your perspective on the world—and a belief in your ability to shap

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Strategy

Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. Change is hard. Anyone who tells you otherwise is probably selling you something or in denial. And the facts are - it really is getting harder. My evidence - when I first started consulting, it was no problem to get a senior team together for 3 days to plan for strategy and change. Now I'm lucky if I can get them together for 2 hours.

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Meeting Consulting Development Strategy 149

Seth Godin Blog

AUGUST 6, 2018

When you bring a product or service to the free market, the market decides what it’s worth. If you don’t want to be treated like a commodity (a race to the bottom), there are two paths: Through scarcity: This is worth extra because there’s not a lot of it or we’re the only one who’s got it. Through connection: This is worth extra because everyone else is already using it.

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Marketing Productivity 24

Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. Do you know the ONE thing that will have the biggest impact on your ability to provide amazing consulting solutions to highly influential senior leaders? Is it your technique abilities and unique certifications? Is it your business acumen and ability to speak the language of business? Is it your aggressiveness to convince a senior leader to include you in their strategic work?

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MBO Partners

AUGUST 6, 2018

Follow these five tips to build your independent business and prepare for future growth.

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How To 28

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

Methodologies

Consulting Matters

AUGUST 6, 2018

Download Episode Transcript. One of the biggest transitions consultants go through is figuring out how to help their clients with massive change projects without positional authority. They may see what needs to be done but they don't have the ability to simply direct others towards achieving those outcomes. Why You Need to Listen To This Week's Podcast.

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How To Leadership Consulting Resources 120

The Fearless Marketer

AUGUST 6, 2018

When it comes to growing your business these days, all you hear about is online marketing. After all, if more prospective clients simply found your website online, you’d get more business, right? Well, it’s not so simple. After engaging in online marketing for more than 20 years, I’ve learned a lot of things. And one of those things is that online marketing can be a complete waste of your time and resources.

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Consulting Matters

AUGUST 6, 2018

“Real isn’t how you are made,’ said the Skin Horse. ‘It’s a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real.’ ‘Does it hurt?’ asked the Rabbit. ‘Sometimes,’ said the Skin Horse, for he was always truthful.

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Leadership How To Examples Talent 120

Harvard Business

AUGUST 6, 2018

Russell Johnson/EyeEm/Getty Images. Do your to-do lists stretch on and on — and on? Do you dread checking email on Friday afternoons, worried about seeing messages piling up when you’re just trying to get out the door? Or maybe you’ve noticed that anxiety is preventing you from concentrating on whatever you’re currently doing.

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Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Strategy