Sat.Jan 21, 2023

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The 3 Ps of Pricing

Wakeman Consulting Group: Dave's Blog

As I’ve been running my ongoing pricing survey , I got to think about ways that I can teach y’all about pricing that will help the concepts stick.

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Proof

Alan Weiss

If you want to prove a point, apply “social proof.” ” While this can comprise testimonials from others, it’s best to use contemporary (or even historical) examples. For example (!) I don’t believe that reputation alone is sufficient for the perpetuation of an enterprise.

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Bitterness is consistent

Seth Godin Blog

It will never let you down. Bitterness is never-ending, impenetrable and refuses to negotiate. If you give it a chance, it will persist. It lacks nuance or surprise. It’s simply a wall you can lean against, whenever you choose. Consistency is all it has to offer, actually

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