Alan Weiss

JANUARY 21, 2023

If you want to prove a point, apply “social proof.” While this can comprise testimonials from others, it’s best to use contemporary (or even historical) examples. For example (!) I don’t believe that reputation alone is sufficient for the perpetuation of an enterprise. If you don’t believe that, then we’d all still be shopping at Sears Roebuck today.

Enterprise 52

Enterprise Examples Consulting 52

Wakeman Consulting Group: Dave's Blog

JANUARY 21, 2023

As I’ve been running my ongoing pricing survey , I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Process Price Promotion Let me explain: The Process : This is how you come to the price you are going to set. Market research. Customer feedback.

Survey 59

Survey Productivity Research Groups 59

Seth Godin Blog

JANUARY 21, 2023

It will never let you down. Bitterness is never-ending, impenetrable and refuses to negotiate. If you give it a chance, it will persist. It lacks nuance or surprise. It’s simply a wall you can lean against, whenever you choose. Consistency is all it has to offer, actually.

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