Tom Spencer

MARCH 31, 2018

‘Big Data’ is one of the biggest buzzwords in business at the moment. Yet for many people it remains a concept that is difficult to grasp – how do firms even gather data about us and how does it really affect our daily transactions? Undoubtedly, Big Data helps firms to understand their customers better. This is especially important for marketers whose job is to connect consumers and products.

Data 74

Data Marketing Trends Fashion 74

Seth Godin Blog

MARCH 31, 2018

They have much less in common than you might expect. The key step in creating a better future is insisting that it not be based on the assumptions, grievances and dead ends of the past. The future won't be perfect. We won't be perfect. But we can be kind. We can listen. We can give opportunity the benefit of the doubt. The future won't always work. We won't always succeed.

Marketing 50

Marketing 50

Tom Spencer

MARCH 31, 2018

Have you ever felt guilty about travelling extensively? Have you ever wished that the money spent traveling could somehow pay dividends? Well, I believe it can pay dividends, so you shouldn’t feel guilty about your past and future travel. I think that personal travel and strategy consulting go hand-in-hand, and I would even posit that those that have not travelled are at a serious disadvantage in the consulting world.

Travel 74

Travel Consulting Agile Strategy 74

Tom Spencer

MARCH 31, 2018

There is Bitcoin, there is Ethereum, and there are now literally hundreds of other cryptocurrencies. In fact, as of late March 2018, there were almost 1,600 cryptocurrencies listed on CoinMarketCap. Admittedly, the majority of these are thinly traded, and only a few of them are serious contenders for first place. Before 2017, most people had never heard of Bitcoin, and many of those who had associated it with a fringe trend among tech enthusiasts or something more sinister, a currency used by or

Journal 74

Journal Trends Media Marketing 74

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