Sat.May 30, 2020

Psychological Resilience

CaseInterview.com

In difficult times, it helps enormously to have psychological resilience against unexpected obstacles, stressors, and uncertainty. If today’s world doesn’t qualify as unexpected and unusual, I don’t know what would. Every problem you face now and for the rest of your life occurs at two levels.

Study 69

A new approach in tracking travel demand

McKinsey

The scale of the current crisis in airlines is unprecedented. To recover, the industry will need better data on where and when demand is likely to rebound. Insights on Travel, Transport & Logistics

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Your quarterly reminder: Charge More!

Kai Davis

May is almost over, and with the start of June, this is your reminder, dear reader, to charge more. After all, you deserve to make more money. Your Charge More! advice. If you’re billing hourly? Read Jonathan Stark’s Hourly Billing Is Nuts!

Using a crisis nerve center to help reopen the economy

McKinsey

To manage the next phase of responses to the COVID-19 pandemic, government leaders can consider the skills needed to lead and contribute to the effort. Public Sector Insights

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Your recommended business reading for May

Kai Davis

Two book recommendations for you today. Both will help you level up as a business owner and make more profit, especially in these interesting times. Company of One by Paul Jarvis. Paul Jarvis’s book Company of One is an excellent read on Why Staying Small Is the Next Big Thing.

Sales 52

More Trending

Creating Productized Offers

Kai Davis

What are tips for determining what goes in the offer, and then quickly putting it out there to test? Crafting and testing a productized offer is an iterative process.

Employee Disengagement is a Dinosaur Result

Rick Conlow

Employee disengagement plagues many companies. Subsequently, with the pandemic many companies added to their neglect and abuse of employees. For example, read these situations. Recent Employee Disengagement Examples.

The productized offer secret sauce ?

Kai Davis

Last night when replying to your (excellent) questions about productized offers, I realized that I’ve yet to write about my favorite secret sauce for successful productized offers. The first bit of secret sauce (and one of the major “ah-ha!”

Applying effort

Seth Godin Blog

How will you spend your resources? If you want to open a can of tomato juice, you can squeeze the sides of the can as hard as you can, for as long as you can, but it’s unlikely to open.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Your April SEO Tip

Kai Davis

When it comes to Search Engine Optimization (SEO), I like the garden metaphor because. The best SEO strategies are of the ‘plant the seeds in the soil, water regularly, and harvest the crop in a few months to a year.”

The Virtual Interim ED

The Nonprofit Consultant

A few weeks ago I began a new consulting gig as the Interim Executive Director of the Friends of Oakland Animal Services (FOAS). No big new thing there. I've taken Interim ED assignments half a dozen times before. But I've not taken an assignment like this during a time of official Shelter-in-Place orders (but, really, who has?). Previously, the only "virtual" consulting I've done has been limited to very short engagements. A few conversations, and advice, dispensed by phone or email.

The productized offer secret sauce ?

Kai Davis

Last night when replying to your (excellent) questions about productized offers, I realized that I’ve yet to write about my favorite secret sauce for successful productized offers. The first bit of secret sauce (and one of the major “ah-ha!”

What really matters with positioning?

Kai Davis

Accept that nailing your positioning is an iterative process. Your positioning won’t ever be perfect. But it will get more specific, targeted, and relevant with time and iteration. Your positioning statement (or Laser-Focused Positioning Statement) is a two-sentence message that tells people what your business is, how they will benefit from it, and how it is different than others. I’m a DISCIPLINE who helps TARGET MARKET with EXPENSIVE PROBLEM.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

[Reader Question] Start as a generalist or niche down?

Kai Davis

A reader writes in with an excellent question: Would you start as a generalist or focus on a specific type of consulting, and if one specific niche, how would you narrow it down? I’ve got a lot of thoughts on this, and the fundamental answer is “ The Riches are in the Niches.” ” The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc.

How do you build a simple one-pager site for your business?

Kai Davis

As an indie consultant, there are a lot of points in business when you need a quick + simple + professional website. Three common ones: You need a personal homepage You have a new service offering you’re testing You’re exploring a new market and testing new positioning. No matter what the unique trigger is, the need is universal: you want to throw up something simple that you can direct people to.

Your April SEO Tip

Kai Davis

When it comes to Search Engine Optimization (SEO), I like the garden metaphor because. The best SEO strategies are of the ‘plant the seeds in the soil, water regularly, and harvest the crop in a few months to a year.” ” You’ve got to be careful where you walk, so you don’t step into a pile of b t.

187’ing Proposals

Kai Davis

I hate writing proposals. This isn’t a new development. When I was the Director of Marketing for Ye Old Day Job, I wrote and submitted ~ $400 million of proposals in a year. To say I got burnt out on proposal writing is an understatement.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.