CaseInterview.com
MAY 30, 2020
In difficult times, it helps enormously to have psychological resilience against unexpected obstacles, stressors, and uncertainty. If today’s world doesn’t qualify as unexpected and unusual, I don’t know what would. Every problem you face now and for the rest of your life occurs at two levels. The first level is the functional problem. The second level is your emotional response to the functional problem.
Rick Conlow
MAY 30, 2020
Employee disengagement plagues many companies. Subsequently, with the pandemic many companies added to their neglect and abuse of employees. For example, read these situations. Recent Employee Disengagement Examples. The May Day strike of Amazon, Target, Walmart, Instacart and others highlights employee disengagement. Front-line employees are concerned about demanding work schedules, the lack of safety and improper social distancing.
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Kai Davis
MAY 30, 2020
May is almost over, and with the start of June, this is your reminder, dear reader, to charge more. After all, you deserve to make more money. Your Charge More! advice. If you’re billing hourly? Read Jonathan Stark’s Hourly Billing Is Nuts! It’ll help save your (business) life [link] Try experimenting with Daily or Weekly pricing kaidavis.com/charge-more/ Start dabbling with Fixed Price offerings (like a Productized Offer [link] ).
The Nonprofit Consultant
MAY 30, 2020
A few weeks ago I began a new consulting gig as the Interim Executive Director of the Friends of Oakland Animal Services (FOAS). No big new thing there. I've taken Interim ED assignments half a dozen times before. But I've not taken an assignment like this during a time of official Shelter-in-Place orders (but, really, who has?). Previously, the only "virtual" consulting I've done has been limited to very short engagements.
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Kai Davis
MAY 30, 2020
Two book recommendations for you today. Both will help you level up as a business owner and make more profit, especially in these interesting times. Company of One by Paul Jarvis. Paul Jarvis’s book Company of One is an excellent read on Why Staying Small Is the Next Big Thing. What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sus
Management Consulting Connection brings together the best content for management consulting professionals from the widest variety of industry thought leaders.
Kai Davis
MAY 30, 2020
What are tips for determining what goes in the offer, and then quickly putting it out there to test? Crafting and testing a productized offer is an iterative process. You’re going to start with your best guess, collect information and feedback through research, interviews, and conversations, and then use your findings to craft the next version of your productized offer.
Kai Davis
MAY 30, 2020
Last night when replying to your (excellent) questions about productized offers, I realized that I’ve yet to write about my favorite secret sauce for successful productized offers. The first bit of secret sauce (and one of the major “ah-ha!” moments for your clients) is that with a productized offer, your prices are no longer a guessing game for your clients.
Kai Davis
MAY 30, 2020
When it comes to Search Engine Optimization (SEO), I like the garden metaphor because. The best SEO strategies are of the ‘plant the seeds in the soil, water regularly, and harvest the crop in a few months to a year.” You’ve got to be careful where you walk, so you don’t step into a pile of b t. Today, an SEO reminder to make sure you’re running the right (free) tools on your site, so you have the vital information about your website and your most popular pages when
Kai Davis
MAY 30, 2020
Last night when replying to your (excellent) questions about productized offers, I realized that I’ve yet to write about my favorite secret sauce for successful productized offers. The first bit of secret sauce (and one of the major “ah-ha!” moments for your clients) is that with a productized offer, your prices are no longer a guessing game for your clients.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Kai Davis
MAY 30, 2020
Accept that nailing your positioning is an iterative process. Your positioning won’t ever be perfect. But it will get more specific, targeted, and relevant with time and iteration. Your positioning statement (or Laser-Focused Positioning Statement) is a two-sentence message that tells people what your business is, how they will benefit from it, and how it is different than others.
Kai Davis
MAY 30, 2020
A reader writes in with an excellent question: Would you start as a generalist or focus on a specific type of consulting, and if one specific niche, how would you narrow it down? I’ve got a lot of thoughts on this, and the fundamental answer is “ The Riches are in the Niches.” The more specific you can make your niche or market, the better.
Kai Davis
MAY 30, 2020
When it comes to Search Engine Optimization (SEO), I like the garden metaphor because. The best SEO strategies are of the ‘plant the seeds in the soil, water regularly, and harvest the crop in a few months to a year.” You’ve got to be careful where you walk, so you don’t step into a pile of b t. Today, an SEO reminder to make sure you’re running the right (free) tools on your site, so you have the vital information about your website and your most popular pages when
Kai Davis
MAY 30, 2020
I hate writing proposals. This isn’t a new development. When I was the Director of Marketing for Ye Old Day Job, I wrote and submitted ~ $400 million of proposals in a year. To say I got burnt out on proposal writing is an understatement. Nothing takes the wind out of your proposal-writing sails like: Busting your tuches writing a 27-page proposal for a $$$$ project Making it to the third-and-final round of interviews Watching the selection committee crack open your proposal for the very f
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Kai Davis
MAY 30, 2020
As an indie consultant, there are a lot of points in business when you need a quick + simple + professional website. Three common ones: You need a personal homepage You have a new service offering you’re testing You’re exploring a new market and testing new positioning. No matter what the unique trigger is, the need is universal: you want to throw up something simple that you can direct people to.
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