How Impactful is Your Web Copy?
Chad Barr
FEBRUARY 13, 2019
Ever wonder what are the components of effective web copy? This is one of the challenges many of my clients face and one of the questions I am asked quite often. Five years ago, when writing the article “How Effective Is Your Web Copy?” I described the framework and have added one more component: Case study format – Start with the challenge, then the solution and then the results.
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