Wed.Feb 13, 2019

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How Impactful is Your Web Copy?

Chad Barr

Ever wonder what are the components of effective web copy? This is one of the challenges many of my clients face and one of the questions I am asked quite often. Five years ago, when writing the article “How Effective Is Your Web Copy?” I described the framework and have added one more component: Case study format – Start with the challenge, then the solution and then the results.

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Invest in Your Company’s Learning Process for Better Project ROI

Clarity Consultants

Ultimately, companies can’t afford to forgo training if they want to remain competitive. However, it isn’t always easy to see the ROI from the investment. If you want to know how investing in your company’s learning process can improve project ROIs, here’s what you need to know. The post Invest in Your Company’s Learning Process for Better Project ROI appeared first on Clarity Consultants - Training Development.

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Hugh’s Words of Wisdom Wednesday: Controlling What you Cannot Control

Claris Consulting

A common complaint a lot of the leaders and teams I work with have is that they are overwhelmed, overscheduled, and overburdened. When you pull back the curtain on the beliefs and assumptions of feeling this way you find there’s a control issue at play. Specifically, leaders and their teams are trying to exert 100% control over issues and events that are out of their control.

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When “Word of Mouth” Isn’t Enough

Martinka Consulting

I’m talking to an owner who’s pretty darn proud of the fact he doesn’t do any marketing or have any sales effort because it’s all “word of mouth.” He tells me this knowing I know his friend (with the same type of business) in a noticeably smaller market that has two to three times the revenue he has. My first thought was, maybe if you did some marketing, you’d be making more money, and more importantly, have a more valuable business.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Medicare for All, plus Alexandria Ocasio-Cortez, Amazon HQ2, Marie Kondo, Toys, Spotify and Podcasting, and More

Harvard Business

Youngme, Felix, and Mihir debate Medicare for All and ask whether the U.S. healthcare system is broken. They then offer quick takes on everything from Amazon’s latest HQ2 news, Alexandria Ocasio-Cortez’s influence, Marie Kondo, the toy industry, Spotify’s aggressive push into podcasting, and more!

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Research-Based Advice for Women Working in Male-Dominated Fields

Harvard Business

The effects of gender bias can be both explicit and subtle.

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How to Improve Leadership Decision Making

LSA Global

Effective Leadership Decision Making. Very few important decisions are easy to make in today’s fast moving and complex business environment. Great decision makers are committed to the quality of how decisions are made and their impact on the organization. Leadership teams and organizations that can follow clear, structured, and healthy decision-making strategies move more surely and swiftly in the direction that makes the most sense.

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Colors and numbers

Seth Godin Blog

By the time you’re six years old, you can count to infinity. Whatever number someone says, you will know a higher one. The same is not true for listing colors. Most of us can’t even do all 64 Crayolas, and it takes real effort to keep adding one more to the list. That’s a form of poetry. Identifying ways to comment on beauty. Seeking creativity when there is no obvious right answer.

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Our Digital Lives Don’t Need to Make Us Unhappy, Unhealthy, and Unwise

Harvard Business

We have to take control of our daily habits.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Marie Kondo is a Genius

CaseInterview.com

Over the last few weeks, my kids and I have been asking each other, “Does this spark Joy?”. What a simple yet profound question. If you’re not familiar with Marie Kondo, she is an international home organizing sensation. Here in the United States, she has a become a household name in the last 45 days. In addition to a best-selling book on organizing your home, her TV show appeared on Netflix at the beginning of this year.

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How to Orchestrate Change from the Bottom Up

Harvard Business

A study of two U.S. hospitals.

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Research: Automation Affects High-Skill Workers More Often, but Low-Skill Workers More Deeply

Harvard Business

According to a study of 36,000 Dutch firms.