Why You Need An Ideal Client Archetype
Consulting Matters
JUNE 16, 2022
Seth Godin says, "When you speak to everyone, you speak to no one.". This quote was a catalyst that completely transformed my approach to growing my own business and helping others do the same. It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients.
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