Wed.Jul 31, 2019

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Achieving Powerful Web Presence

Chad Barr

In my article Is It Time to Upgrade Your Web Presence? I’ve defined your web presence as the confluence of your strategy, content and marketing initiatives. I realize though that to achieve a powerful web presence requires a bit more involvement and articulation. I’ve decided to break it down into 11 key foundations that are the building blocks to your successful and powerful web presence: Buyer: How well do you know your buyers and their preferences?

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How To Protect Your Marketing From Cyber Crime

Henry DeVries

“In the cyber world, you may be at risk, but you are not defenseless,” says John Iannarelli, author and cyber security expert.

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“How does a Sales CRM fit in? “

Kai Davis

Lead Tracking. Should you use your CRM to track your sales leads? Most likely. That’s what the tool is for. Should you use it to track non-sales leads? What about past clients? That question leads to some interesting conversation. Past Client Follow-up. One significant advantage of using a sales CRM (like Pipedrive: [link] , [link] ? affiliate link) is that you can easily follow-up with your past clients.

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What’s Worse Than an Owner Dependency?

Martinka Consulting

The company does $15-20 million in annual sales and the owner has taken a fancy to being “one of the guys.” He thinks it’s fun. And I’ll bet it is fun. The problem is a top customer commented to one of the management staff about this, as follows: “We’ve never seen anything like him. We’ve never seen an owner making deliveries, stocking, or pushing a broom from a company big enough for a project like this.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Because you already know how to take people out to lunch

Rod Burkert

I hope last week’s conversation about the either or-ness of face-to-face meetings and creating content spurs you on to do (more) content. Given how conservative we are as a profession, you would think we should not have all of our eggs in one marketing basket. On to this week. As a continuation of last week’s newsletter, and since you already know how to take people out to lunch, I thought I would pass on some tips I’ve learned that can make your content creating efforts more efficient, effectiv

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The problem with sarcasm

Seth Godin Blog

“Well, that was super helpful.” Was it? Or are you trying to be sarcastic? Because if it was helpful, you could simply write, “thank you, that was helpful.” On the other hand, if you’re trying to express disappointment or displeasure, you could write, “I’m disappointed that you weren’t able to contribute more here.

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New Laws on Data Privacy and Security Are Coming. Is Your Company Ready?

Harvard Business

The consequences of weak security are about to go way beyond bad PR.

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Rethinking the Need for Generalizing Specialists

Johanna Rothman

Early on in my agile practice, I believed in generalizing specialists. I even wrote Five Tips to Hiring a Generalizing Specialist. However, if a team becomes collaborative, I no longer think we need generalizing specialists. That's because the team works and learns as a team. If a team is willing to collaborate as pairs, a swarm, or mob , you might not need generalizing specialists at all.

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8 Ways Marketers Can Show Their Work’s Financial Results

Harvard Business

CMOs who do it will thrive.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr