Tue.Mar 31, 2020

Cash Flow Relief for Independent Consultants: the CARES Act & Other Ideas

Successful Independent Consulting

We’re in an unprecedented situation because of the COVID-19 coronavirus, and the economic fallout has been drastic for many business sectors, such as travel and restaurants. For us as consultants, the effects are likely to be more gradual but our income will likely be affected.

How to Reduce the Anxiety From Your Consulting Firm’s Uncertain Future

David A Fields

Are clients coming back? Are projects canceled or postponed? For how long? Do you need to cut expenses? Fire staff? Change your business model? Join me in a thought experiment to determine your best path forward during these turbulent times.

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What The Coronavirus (COVID-19) Means For Consultant Marketing

Consulting Matters

Oil.water, consultants.marketing. In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy.

8 Top tips for managing at a distance

The Management Centre

Managing a remote team of people – who are not sitting anywhere near you and may not even be in the same time zone – can be a huge challenge. How do you make sure out of sight isn’t out of mind, especially when you might have been used to seeing at least some of your team on a regular basis?

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How payments can adjust to the coronavirus pandemic—and help the world adapt

McKinsey

The challenges are immediate, with long-term implications for global, regional, and local economies—and for the payments industry itself. Here’s what to expect. Insights on Financial Services

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Demonstrating corporate purpose in the time of coronavirus

McKinsey

Companies will define what they do in the crucible of COVID-19 response—or be defined by it. Here’s how to frame the challenge. Insights on Organization

Online learning – make it work for you

The Management Centre

Learning is important because it keeps us motivated, keeps our minds active and means we are more able to manage change. Change is a constant and therefore so must be learning. And during this time of upheaval, we are needing to adapt to change quicker than ever.

Cautiously optimistic: Chinese consumer behavior post-COVID-19

McKinsey

Brands are preparing for a “new normal.”. Insights on Consumer Packaged Goods

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Levels of Consulting (100 – 400+)

Kai Davis

So, when it comes to consulting what exactly are levels 100-400? For your business, what levels 100-400 are depends on what’s important in your target market. In a minute, you’ll see an example roadmap of ‘Level 100’ to ‘Level 400’ for all 7 of the key areas we’ve been discussing.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The promise of digital therapeutics

McKinsey

Investments in digital-therapeutics companies in the United States have grown, on average, by 40 percent a year over the past seven years. What lies ahead for this fast-moving sector? Insights on Pharmaceuticals & Medical Products

Rewarding Price Increases

Kai Davis

When it comes to raising prices, I am a fan. One of the easiest ways to earn more is to charge more. But, taking the courageous action of raising your prices can bring out the resistance in full force. After all, who are you to charge more?

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How Working Parents Can Prioritize Sleep

Harvard Business

When you think you don’t have time for it is when you need it the most. Health Stress Work-life balance Digital Article

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How To Reinvigorate Your Personal Brand Like McDonald’s, PBR And UPS

Henry DeVries

Does your brand suffer from a brand identity crisis? That can stop an independent professional or small service firm dead in its tracks from attracting high-paying clients. Typically the problem is messaging that is off

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Portfolio school: Get better clients

Seth Godin Blog

There’s a tragedy unfolding all around us, unevenly distributed. It’s about health and it’s also about the economy. We are called upon to not panic, to try to focus, to figure out how to make it all work. And many of us are overwhelmed.

Working Parents, Let Go of the Idea of Balance

Harvard Business

A conversation with management professors Stewart Friedman and Alyssa Westring on new approaches for working parents. Work-life balance Career planning Managing yourself Audio

Season 5 Is on the Way

Harvard Business

Women at Work is back April 13 with stories, conversations, and practical advice about being a woman in the workplace. Gender Audio

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What the Shift to Virtual Learning Could Mean for the Future of Higher Ed

Harvard Business

Do students really need a four-year residential experience? Education Innovation Managing organizations Digital Article

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Controlling the Emotion of Negotiation

Harvard Business

Harvard Business School’s Leslie John discusses the importance of asking (and answering) the right questions when negotiating, particularly under emotional stress. Negotiations Stress Decision making Audio

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Balancing Work and Elder Care Through the Coronavirus Crisis

Harvard Business

Build a routine that works for those you care about — and for you. Work-life balance Managing yourself Stress Digital Article

7 Questions to Raise Immediately After You’re Laid Off

Harvard Business

Nearly half of the U.S. workforce could lose their jobs in the months ahead. Professional transitions Job search Digital Article

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Reinventing the Direct-to-Consumer Business Model

Harvard Business

Instagram ads and influencer campaigns can only take you so far. Business models Strategy Digital Article

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.