Tom Spencer

JUNE 6, 2020

Reading Time: 4 minutes. Customer segmentation is the practice of segmenting customers based on common characteristics. It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. campaign optimization). Designing an optimal channel distribution strategy (e.g. brick-and-mortar vs online).

Apparel 103

Apparel Examples Retail Productivity 103

Alan Weiss

JUNE 6, 2020

I think it’s time to remind everyone that money and time are priorities, not resources. In other words, “I don’t have the budget” or “This isn’t a good time” are specious excuses. There IS time and there IS money, but they are invested elsewhere. Your job is to demonstrate so much value (or have such a strong brand) that it becomes apparent that the money and time should be reallocated to you because you represent a greater return on that investment.

Resources 81

Resources Consulting 81

Tom Spencer

JUNE 6, 2020

Reading Time: 5 minutes. As I’ve watched the COVID-19 situation unfold, like many of you, I’ve been fearful for the future of the economy and the well-being of individuals around the world. Quite honestly, however, during the first few weeks of the crisis I hadn’t focused on how it would impact my own situation or how it would disrupt our campus and the current job market.

Case Study 68

Case Study Case Studies Groups Course 68

Jerry Fletcher

JUNE 6, 2020

“I don’t have to be there in person.”. First I had to teach consulting clients how to use Zoom. We walked through lighting, checking the background and the inevitable foul ups. Then we did a little refresher on how to present successfully at a distance. A couple months into sheltering in place we shared fun uses like a virtual happy hour. Then the lights went on.

Marketing 59

Marketing Consulting Engineering Media 59

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LSA Global

JUNE 6, 2020

Middle Management Needs to Be Deeply Engaged in Strategy Design and Planning. Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performance. It also found that middle management plays a powerful role in getting strategically aligned. When managers are deeply engaged with a company’s strategic priorities, they report higher levels of confidence in where the company is headed and increased motivation to help execute the pla

Strategy 36

Strategy Strategy Strategy& Management 36

Seth Godin Blog

JUNE 6, 2020

Before desktop publishing, the best way to layout a complicated image for printing was to cut a rubylith. Rubylith is a translucent sheet of thin plastic. A craftsperson would carefully cut the ruby, knowing that the parts it covered would reflect the light when the plate was created. It was difficult and painstaking work. That’s all obsolete now.

Strategy 26

Strategy Strategy Strategy& 26