Sat.Aug 22, 2020

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

Reading Time: 6 minutes. What is essential for successful marketing mix modeling? Regardless of method, MMM can be successful only if accurate and highly specific data are available upon which the modeling can be based. The greatest barrier to successful modeling is always a lack of relevant, specific, accurate data. So, the first step in any modeling effort is designing the data warehouse that will support the modeling.

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Speakers: You BUILD your value to raise fees, you don’t LOWER your fees because you fear reduced value

Alan Weiss

Stop viewing remote speaking as a disadvantage and of less value. Make a case that it’s more valuable. The speaking profession took a hit because most “professional speakers” are also lousy marketers (they give advice that they can’t follow themselves.). The client has fewer expenses, the logistics are easier. Be proactive: 1.

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Why Having a Second Job While Working at a Major Consulting Firm Is a Terrible Idea (Most Likely)

Tom Spencer

Reading Time: 3 minutes. As someone who does volunteer career coaching, I have unexpectedly been fielding some questions from prospective consulting candidates about how best to manage a second job while attending to a consulting career. The people I talked to wanted to continue doing something they were passionate about, things like running a start-up or bartending.

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Consultant Marketing For Startups

Jerry Fletcher

You’ve decided you’d like to be a consultant but you’re not sure how long it is going to continue as a side hustle before becoming your full-time gig. You’ve done some time in the 9 to 5 world and learned how to get some things done. Could be that you’ve grown comfortable with independence of working from home because of Covid or the outfit you’re working for is beginning to let people go.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Situational gravity

Seth Godin Blog

All of us are good at rationalizing. It helps us process the world, navigate our choices and live with ourselves. But gravity doesn’t care if you got a lot of sleep last night or not. It’s still the same amount of force. The pavement doesn’t care if you always wear a helmet on your bike, except just this one time when you didn’t, because you were having a video taken.

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