Marketing Mix Modeling MMM (Part 2 of 3)
Tom Spencer
AUGUST 22, 2020
Reading Time: 6 minutes. What is essential for successful marketing mix modeling? Regardless of method, MMM can be successful only if accurate and highly specific data are available upon which the modeling can be based. The greatest barrier to successful modeling is always a lack of relevant, specific, accurate data. So, the first step in any modeling effort is designing the data warehouse that will support the modeling.
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