Tom Spencer
APRIL 11, 2020
During both consulting recruiting and the initial months working in consulting, experienced by myself and my friends, the top priority for a consulting career which has been consistently emphasized has been delivering excellent client work. Arguably, the second priority has been persistent learning. Both of these are pretty self-evident to understand and appreciate.
Seth Godin Blog
APRIL 11, 2020
Media culture and crisis collide in amplifying the voices of doom, anger and the short-run. Or perhaps empty reassurance and day-trading of emotions. But the other voices, they matter too. The marginalized ones who might not be invited to have a seat at the table. The people who have a long-term view. Folks who see and act on possibility and connection.
Tom Spencer
APRIL 11, 2020
Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. Who should you listen to and who should you be chasing? Within your target market, there will be customers that are “ideal” you. They buy quickly, renew and expand their contracts, and advocate for the product.
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