Retrofitting purpose in professional services firms
The Source
JULY 30, 2021
Ever since Simon Sinek scribbled his “golden circle” on a flipchart at a TED talk in 2009, the business world has been infatuated with purpose. Most of us had been focused on the what and the how of our business, Sinek told us. We needed to focus on the why. Sinek’s idea was perfectly timed: It helped to explain the success of Apple at a moment when Steve Jobs was starting to be talked about in almost messianic terms, and anticipated a decade in which the environment, the #metoo movement, the Co
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