Behavioral Science Casebook Example: Citibank App
Steve Shu Consulting
MARCH 5, 2021
As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science. To provide feedback or suggest companies to include in the casebook, please feel free to contact me at sds77@cornell.edu.
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