Fri.Mar 05, 2021

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Behavioral Science Casebook Example: Citibank App

Steve Shu Consulting

As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science. To provide feedback or suggest companies to include in the casebook, please feel free to contact me at sds77@cornell.edu.

Examples 195
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Power Begets Power

CaseInterview.com

In life, the rich get richer, the successful get more successful, and the powerful get more powerful. Separate from the debate of whether this is a good thing or not, most agree there is a tendency for these things to happen. The question is, "Why?". And, why does it matter to you? When you’re rich, you’re able to use your capital to gain access to information, opportunities, and relationships that others don’t have access to.

Journal 98
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The many-headed client

The Source

The way that organisations buy consulting services has changed a great deal over the past year. Most obviously, the process has become a lot more “virtualised” than it used to be; in-person pitch meetings and scoping workshops have had to give way to Zoom sessions and phone calls. But that’s not what I want to talk about today. Instead, I want to focus on one of the more subtle shifts that’s taken place just beneath the surface of clients’ procurement processes.

Meeting 96
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Power Begets Power

CaseInterview.com

In life, the rich get richer, the successful get more successful, and the powerful get more powerful. Separate from the debate of whether this is a good thing or not, most agree there is a tendency for these things to happen. The question is, "Why?". And, why does it matter to you? When you’re rich, you’re able to use your capital to gain access to information, opportunities, and relationships that others don’t have access to.

Journal 98
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Data Is Great — But It’s Not a Replacement for Talking to Customers

Harvard Business

The best insights often come from seeing the world through someone else’s eyes.

Data 68

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5 Cultural Actions to Live a New Strategy

LSA Global

Cultural Actions to Live a New Strategy Effective strategies outline clear and compelling choices about where to play and what actions to take in order to be successful. Done right, a successful strategic plan sets a company up to perform beyond the sum of its parts. When it comes to performance however, strategy is the beginning, not the end; if you want to execute a new strategy, you must define the key cultural actions to live a new strategy.

Culture 36
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“I’m just browsing”

Seth Godin Blog

We see it all the time, and not just in the store, with a catalog or on a website. You can tell the committed students from the ones who are simply skating by. You can figure out who’s reading the book because they’ve got something at stake and who’s simply wasting time. When we adopt the posture of commitment, something extraordinary happens: The lessons get more profound and useful.

Video 38
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How a Lack of Sponsorship Keeps Black Women Out of the C-Suite

Harvard Business

At the beginning of 2021, there were no Black female CEOs at Fortune 500 companies.

Company 51
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What to Do When Your Employee Is Totally Checked Out

Harvard Business

Six tips to help you figure out what’s going on and what to do about it.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Using AI to Turn Your Teams Into Superteams - SPONSOR CONTENT FROM DELOITTE

Harvard Business

Sponsor content from Deloitte.