Fri.Mar 05, 2021

Behavioral Science Casebook Example: Citibank App

Steve Shu Consulting

As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science.

A fresh look at paternity leave: Why the benefits extend beyond the personal

McKinsey & Company

Fathers who take leave help their partners, their families, and themselves. In this era of employee mental-health challenges, companies should take notice. Insights on Organization Organization

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Power Begets Power

CaseInterview.com

In life, the rich get richer, the successful get more successful, and the powerful get more powerful. Separate from the debate of whether this is a good thing or not, most agree there is a tendency for these things to happen. The question is, "Why?". And, why does it matter to you?

The many-headed client

The Source

The way that organisations buy consulting services has changed a great deal over the past year. Most obviously, the process has become a lot more “virtualised” than it used to be; in-person pitch meetings and scoping workshops have had to give way to Zoom sessions and phone calls.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Power Begets Power

CaseInterview.com

In life, the rich get richer, the successful get more successful, and the powerful get more powerful. Separate from the debate of whether this is a good thing or not, most agree there is a tendency for these things to happen. The question is, "Why?". And, why does it matter to you?

More Trending

How a Lack of Sponsorship Keeps Black Women Out of the C-Suite

Harvard Business

At the beginning of 2021, there were no Black female CEOs at Fortune 500 companies. Race Leadership & Managing people Diversity Digital Article

How AI-powered solutions can help optimize smelters

McKinsey & Company

Smelter performance is frequently compromised. Two case examples illustrate how advanced process controls and artificial intelligence can be implemented for end-to-end optimization. Metals & Mining Insights Metals Mining

Data Is Great — But It’s Not a Replacement for Talking to Customers

Harvard Business

The best insights often come from seeing the world through someone else’s eyes. Strategy Customers Market research Analytics Data Digital Article

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Getting Your Deal Done

Martinka Consulting

Originally published on ibainc.com blog in February 202! I was honored to have IBA team members Gregory Kovsky and Curt Maier contribute a chapter to my latest book, Getting the Deal Done. The book is 61 short chapters, 50 of them written by me and 11 by other deal pros like Gregory and Curt. The title is the theme of the book with each chapter being a deal tip or strategy (and it’s available on Amazon).

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Cultural Actions to Live a New Strategy

LSA Global

Cultural Actions to Live a New Strategy Effective strategies outline clear and compelling choices about where to play and what actions to take in order to be successful. Done right, a successful strategic plan sets a company up to perform beyond the sum of its parts.

“I’m just browsing”

Seth Godin Blog

We see it all the time, and not just in the store, with a catalog or on a website. You can tell the committed students from the ones who are simply skating by. You can figure out who’s reading the book because they’ve got something at stake and who’s simply wasting time.

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Using AI to Turn Your Teams Into Superteams - SPONSOR CONTENT FROM DELOITTE

Harvard Business

Sponsor content from Deloitte. Leadership & Managing people Motivating people Technology Sponsor Content

What to Do When Your Employee Is Totally Checked Out

Harvard Business

Six tips to help you figure out what’s going on and what to do about it. Leadership & Managing people Managing people Giving feedback Digital Article

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.