LSA Global

JUNE 12, 2021

Some Surprising Research Related to High Stakes Sales When we ask sales pros to share what matters most with high stakes sales, most get it wrong. If you had to pick what matters most to buyers when they are making an expensive, high stakes purchase, what would you pick? The best option The least expensive option The safest option. What Sales Research Says Our sales microlearning experts tell us that, based upon research from Selling the Invisible: A Field Guide to Modern Marketing that when buy

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Sales Research Training Training 36

Seth Godin Blog

JUNE 12, 2021

First: If you’re a frequent flyer on American and haven’t flown in over a year, it’s possible your miles are going to expire very soon. You can fix this by “donating” 2,500 miles here. In the US, private lotteries are against the law. A lottery is a random drawing for a prize of value that you have to pay to participate in.

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Airlines 41

Seth Godin Blog

JUNE 12, 2021

It originally means, “no longer believing in magic.” Humans like magic. It gives us solace and energy and hope. In many ways, the rational era of science and engineering and evidence and proof eliminated any practical belief in magical forces. We know how and why the sun sets every night. But we still desire magic. Creating it for your customers and peers is a gift.

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Engineering Energy 39