Why Your Client Doesn't Care How Smart You Are (And What They Really Want to Know)
Consulting Matters
JANUARY 8, 2018
The number one way that really smart consultants get in the way of their own success is struggling with the fear that that they don't have what it takes. Despite years of education and experience they stay up at night wondering what is the best way to let their future clients know about how much they know and what they can bring to the table. They pursue certification after certification hoping that one of them will be the silver bullet that will make them irresistible in the marketplace.
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