Second to None: When First Movers Fall Behind
Tom Spencer
MAY 3, 2025
For decades, first-mover advantage has been a prized concept in business strategy. The idea is simple: be the first to enter a market, capture customer loyalty, and build an insurmountable lead over competitors.From Amazons early dominance in online retail to Ubers disruption of traditional taxi services, being the first to market has long been seen as a pathway to monopoly-like success.
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