Mon.Nov 13, 2017

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How to Guide an Effective Conversation with Buyers: Video

Consulting Success

Transcript: I was recently at an event with a bunch of clients, and we were talking about the importance of having control, guiding a conversation when you’re speaking with a buyer. This is an area that a lot of consultants have a challenge with. They are concerned about being too direct or coming across as rude or pushy or sales-y. And yet, an example that one of our clients, Mike G., gave which really resonated and so I thought I would share it with you and just kind of talk about this a

Video 101
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How to Spark "Next-Gen" Creativity

Strategy+Business

Leading for creativity isn't about being an artistic free spirit -- it's about having the necessary skills to think in ways that get things done.

How To 58
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Full vs. enough

Seth Godin Blog

One of the lessons of Thanksgiving is that we eat too much. We eat until we're full, experiencing the sensation of too much. It's easy to confuse our desire for that that feeling with the feeling of 'enough'. Enough doesn't feel like full, but that's okay. Too often, we've been persuaded by marketers and other maximizers that the only satisfying state is 'full.

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Worse Than No Customer? A Bad Customer

Martinka Consulting

Recently I once again taught my very popular class, “Dynamically Growing a Consulting Business,” at the local SBA/SCORE office. Every class is different, which makes it fun. Whether there are 10 or 25 people we go in whatever directions the students choose to go. Sometimes we do a few “hot seats,” with students up front role playing, and sometimes we’ll do 8-10 of them.

B2B 40
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Top Activities to Improve Employee Engagement

LSA Global

Activities to Improve Employee Engagement If You Are Not a Big Company. Top employee engagement scores across the board…wouldn’t every company like to be rated highly by their employees? Sure, you might say, that’s easy for big organizations that have big bucks to spend on snazzy perks. Sure, you’d like to take your top salespeople on a trip to Hawaii, or furnish a state-of-the-art gym on site, or serve gourmet meals in the cafeteria.

Talent 34

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12 Best Small Consulting Firm Websites

Tsavo Neal

Web design for a consulting firm instead of an independent consultant is more similar than it is different — but the differences are important to note. In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. Here’s what I asked members of each firm: In what ways do you use your website to help you attract and develop new business?

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How to Reduce Primary Care Doctors’ Workloads While Improving Care

Harvard Business

HBR Staff/Reza Estakhrian/Getty Images. Not long ago, many services such as tax accounting were delivered episodically and in-person, as most health care still is today. Periodically, a client and accountant would meet, review financial materials and status and, at the end of the encounter, make an appointment for the next meeting. Increasingly, in-person accountant visits have been replaced by phone or web meetings and do-it-yourself software like TurboTax.

How To 28
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How to Give and Receive Feedback About Creative Work

Harvard Business

Pacific Press/Getty Images. Feedback is crucial for learning and improving, but it’s rarely fun to be on the receiving end of it when it’s critical. Many people have a negative reaction to feedback, especially feedback on their creative work. In a study of seven companies and 11,471 days of creative work, researchers found two striking patterns: First, getting feedback was incredibly rare, indicating that people seemed to avoid it; and second, when people did receive feedback, it gen

How To 28
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CEOs Should Think Like Founders, Not Just Managers

Harvard Business

TodUdom/iStock. In 2001 the list of companies with the highest market caps was dominated by blue chips. General Electric, Microsoft, ExxonMobil, Walmart, and CitiGroup — all were businesses led by managers who were experts in efficiency and optimization and who grew their businesses by making them work better than they had previously. Fast forward to the present, and the list looks strikingly different.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr