Sat.Oct 16, 2021

The hedonic buffet

Seth Godin Blog

Every day around 3 pm, my dog takes a nap. As far as dogs go, he has a ton of available options. He could hang in the backyard, chase a squirrel, whatever. But in that moment, every day, the choice with the most benefit for him appears to be a nap. We’re not that different.

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Consultant Marketing A More Powerful Pitch

Jerry Fletcher

It amazes me every time. Coach oriented selling eliminates proposals. You figure that a consultant would know about and use a Value-Based Presentation. Only a handful do, the ones that have been around for a while and those bold enough to study some of the masters of selling services.


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The New Reality About Service

Alan Weiss

We’re enjoying a family vacation here in Vegas. Employees are working very hard, clearly understaffed, especially in restaurants. But it’s all about management. When you give people support and empower them, they can make decisions “on the front line” that are sensible and positive for the customer. But if that doesn’t happen, the labor intensifies and the customer satisfaction declines. I’m spending a lot of money here and needed a power strip for the suite.

How To Make More Money By Knowing The Right Numbers

Forbes Leadership Strategy

Business consultant Rick Scruggs shares advice on "keeping your house in good order," a must for guiding strategic decision-making. Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy leadership

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.