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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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Business Development and Networking During a Pandemic Lockdown

Successful Independent Consulting

The #1 FUD (fear, uncertainty, doubt) among independent consultants involves business development. How can I develop a steady pipeline of leads? And now, with everyone stuck at home because of the COVID-19 shelter-in-place orders, business development and the networking that fuels it seem impossible. But that’s not the case!

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How to Tame Uncertainty of Research and Development: Tips on Managing R&D Projects

Epicflow

Research and development projects involve the process of discovering new ideas, technologies, and solutions to create new products (or services) or improve existing ones. In addition, changing requirements are commonplace for research and development projects.

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Quick Guide to a Career in Product Design

Tom Spencer

Product design is more creative than engineering, more practical than art, and more hands-on than graphic design Product design is a field that involves the creation and development of new products or product improvements. What Do Product Designers Do?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail.

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Making Your Products Accessible to Underserved Markets

Harvard Business

Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor.