Go-to-Market Strategy for Digital Marketing Firm

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a highly customized strategy retreat facilitation session to design a Go-to-Market Strategy for a digital marketing firm.

• 62% increase in strategic clarity
• 75% increase in strategic alignment and commitment
• 29% increase in executive team norms and role acceptance

This global and growing Digital Marketing Firm wanted to create senior team alignment to meet aggressive growth, EBIT, and hiring targets. They faced a few challenges that had impeded them from collectively getting to where they wanted to go:

• The Global Leadership Team disagreed on the strategic vision for growth.
• Key leaders and teams worked independently in silos which caused frustration, a lack of communication, and inefficient resource allocation.
• Leaders agreed in public and disagreed in private which created unhealthy back-channeling and workplace politics.
• Employees complained of a misaligned purpose and an unhealthy organizational culture.

To create executive team alignment, LSA Global:

1.  Assessed the Current Situation

• Reviewed previous business plans, employee feedback, and key growth processes
• Conducted 360-degree interviews with key stakeholders
• Designed and administered online leadership assessment

2.  Designed and Facilitated a Highly Customized and Experiential Go-to-Market Strategy Session
The highly customized executive strategy session focused on co-creating and committing to:

• The vision, mission, and value required for growth
• The ideal target client profile who would most appreciate and benefit from the Digital Marketing Firm’s core offerings
• A unique value proposition that would set the firm apart form the competition
• A handful of optimizing strategies and success metrics with the biggest short- and long-term payoff
• Key team norms, roles, and responsibilities
• Key actions for the next 90-days to activate and cascade the strategy for success

3.  Provided 1-x-1 Executive Coaching
To ensure that all executive team members had the confidence and capabilities to move the strategy forward in a way that made sense.

4.  Designed and Delivered Targeted Follow-up Strategy Sessions, Measured Progress, and Agreed Upon Next Steps
To ensure that the level of accountability, transparency, and continuous improvement was enough to overcome barriers to success and resistance to change.

About LSA Global
Founded in 1995, LSA Global is the leading performance consulting, coaching, and training firm that helps high growth technology, services, and life-science companies create a competitive advantage by powerfully aligning their culture and talent with their strategy. Learn more about getting aligned.