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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

Everyone is using social media for marketing today. Do they understand the culture of each platform so they know what “voice” to use? Marketing and PR basics: Even though your social media managers might not be entrenched in your marketing strategy, you should include them. How to avoid a public relations crisis.

Media 95
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Make “Fairness by Design” Part of Machine Learning

Harvard Business

Machine learning is increasingly being used to predict individuals’ attitudes, behaviors, and preferences across an array of applications — from personalized marketing to precision medicine. ” A chatbot trained using Twitter was shut down after only a single day because of its obscene and inflammatory tweets.