Consulting Success
JANUARY 22, 2024
You may find consulting success just by employing general marketing strategies and casting a wide net on your target audience. But if you want to build a high-growth consulting firm, you must make your tactics more laser-focused and well-targeted. Michael Zipursky sits down with Elizabeth Harr, Managing Partner at Hinge Marketing.
Steve Shu Consulting
JULY 27, 2022
Since many of my students aspire to work in consulting after they graduate, the purpose of this post is to round up some examples in the consulting space as related to research methods. This post will be updated from time to time. McKinsey article, “Not enough comps for valuation?
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David A Fields
JANUARY 9, 2024
If you want to build a successful consulting firm, certain errors aren’t just acceptable, they’re practically mandatory. While most readers of these articles are aware of my book, The Irresistible Consultant’s Guide to Winning Clients, fewer are aware of my first book. Fields Consulting Group.
David A Fields
JANUARY 13, 2021
There are consulting projects, there are advisory engagements, and there are chocolate covered almonds. Your consulting firm’s clients may consume all three, however, the rules for pricing are different in each case. Behind-the-scenes work—research, planning, creating deliverables, shelling nuts—is the world of consulting projects.
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In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2%
David A Fields
FEBRUARY 2, 2021
There’s good reason to spill humor all over your consulting firm’s work. My team’s extensive, proprietary research among consulting firm leaders suggests you’ve been hilarious. Not recently, of course, but before you led a consulting firm. Or, perhaps, before you had teenagers. … Continued.
David A Fields
JANUARY 5, 2021
Consulting engagements come in many flavors. Your consulting firm’s work for a client could range from answering questions in real time based on your knowledge and experience, to developing research-based recommendations, to constructing and implementing complex solutions. Let’s say Mabel … Continued.
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