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Why Your Employees Aren't Committed to Your Company Strategy

Organizational Talent Consulting

To turn those dreams into workplace realities, leaders set strategies. Evidence suggests only 5% of employees understand their company's strategy. This is alarming, given evidence a direct positive correlation exists between employee commitment to strategy and employee involvement in strategy development.

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The Missing Link Between Strategy and Innovation

Harvard Business

In too many companies, an innovation team is allowed to pursue its own agenda and imagine itself to be a separate island from the rest of the company. The root problem is the disconnect between strategy and innovation. The author offers five steps to help embed strategy into the innovation process.

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CEOs, Is Your Business Strategy Bold Enough?

Harvard Business

In PwC’s 27th Annual Global CEO Survey, 45% of CEOs said they do not believe their companies would survive more than a decade if they remain on their current path. This means that a large number of companies are possibly at risk of being lapped by competitors or disruptors.

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Put Marketing at the Core of Your Growth Strategy

Harvard Business

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. While it sounds obvious, their research found that more than half the time CEOs and CMOs in the same company were misaligned on marketing’s primary role.

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6 Strategic Concepts That Set High-Performing Companies Apart

Harvard Business

Research and analysis of today’s landscape identifies six key strategic concepts that set outperforming companies apart: Borrow someone’s road, partner with a third party, reveal your strategy, be good, let the competition go, and adopt small scale attacks.

Company 100
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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team. [0:26:29]

Strategy 156
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Simple Strategies to Create a High-Converting Website with Marty Greif

Consulting Matters

My guest today is Marty Greif, president of SiteTuners, a website conversion company and author of the book “'True Connections: Relationship Marketing in the Digital World.” Grab your notebook and get ready for some powerful strategies and quick wins that will transform your website into your 24/7 marketing and sales team. [0:26:29]

Strategy 156