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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study.

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Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

Melissa Agnes

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Workshop outline: Social media for healthcare. Implementing strategies.

Media 80
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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey.

Survey 40
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Friday Fusion: June 26, 2020

Tsavo Neal

Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Entrepreneurship is the greatest form of personal development that exists.”. Following up by providing value — sharing an article, a case study, etc — is the best way to do it.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. Source: Media Post. Social media has become an integral part of how businesses promote themselves.

B2B 60
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Case studies. ROI calculator. They also help you develop new relationships through outreach. Not only will you be educating and nurturing your leads, but it will help you start conversations and develop relationships with your leads. Case Studies. Lead-generating website. Search engine optimization.