Research Shows That Smaller M&A Deals Work Out Better
Harvard Business
MAY 9, 2018
Walter Thompson Company for $566 million in 1987 and Ogilvy for $864 million in 1989 — big acquisitions that stretched the company’s balance sheet. So WPP acquired the ad agencies J. After that, however, WPP practiced programmatic M&A, turning it into a strong muscle.
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