To Grow Your Business Abroad, Partner with Local Influencers
Harvard Business
SEPTEMBER 25, 2018
And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. William Andrew/Getty Images. When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed.
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