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To Grow Your Business Abroad, Partner with Local Influencers
Harvard Business
SEPTEMBER 25, 2018
And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. Headquarters has more resources to dedicate to developing best practices for identifying influencers, defining specific methods and goals for influencer collaborations, and tracking ROI. William Andrew/Getty Images.
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