To Grow Your Business Abroad, Partner with Local Influencers
Harvard Business
SEPTEMBER 25, 2018
And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. Building an Effective Influencer Strategy. A New Type of Local Partner. For example, consider Dez Blanchfield , whom I interviewed.
34 
Let's personalize your content