Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. The goal of articulating the essential and enduring principles of your organization is to inform, inspire, and instruct the day-to-day behaviors of everyone who works at your company. But this rarely happens, because most core values statements don’t get at what’s unique about the firm.
Ban These 5 Words From Your Corporate Values Statement
Stop assuring people that you’re “ethical” and “fun.”
February 05, 2018
CSA Images/Getty Images
Summary.
Integrity. Teamwork. Authenticity. Sense of “fun.” Customer-orientation. Why don’t these words belong in your core values? Because every business should be ethical, collaborative, and customer-centric, and ideally fun and authentic too. Instead of talking about those things, focus on what really makes your company unique and articulate the essential and enduring principles that inform, inspire, and instruct the day-to-day behaviors of everyone who works at your company.