To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. But a centrally managed global-global approach is less effective because some degree of localization is essential to incorporate country-specific nuances, such as local preferences around social media and local cultural norms. William Andrew/Getty Images.

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