B2B Salespeople Need to Act More Like Travel Agents
MARCH 7, 2017
Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Because consumers, overwhelmed by information and inundated with choices, are again turning to travel agents to take the work out of travel planning.