B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Because consumers, overwhelmed by information and inundated with choices, are again turning to travel agents to take the work out of travel planning.

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

They come for the content or the service, like booking air travel. 52% of B2B buyers say the expect half of their purchases to be made online by 2018. Source: Small Business B2B Call to Action Study. Source: Small Business B2B Call to Action Study.

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Creating Brand Affinity when the Customer Experience is Over

Joellyn Sargent

Even businesses selling big-ticket b2b items like software, industrial equipment or tractors can benefit from delivering a consistent brand experience.

B2B 141

Creating Brand Affinity when the Customer Experience is Over

Joellyn Sargent

Even businesses selling big-ticket b2b items like software, industrial equipment or tractors can benefit from delivering a consistent brand experience.

B2B 130

An Ex-Consultant’s Jump into the Start Up World

Management Consulted

He co-founded MobileSuites, an app that puts travel concierge services and hotel information at your fingertips, and which you can (and should) find and sign-up for here. I ended up traveling on a few projects with my friend Basel, an analyst who started the same day that I did. The more we thought about it, the more we thought we could build something that could really change how people travel. The travel ecosphere is one that consultants are very familiar with.

Hotels 147

Accenture Careers


The Products Operating Group concentrates on Air Freight & Travel Service, Automotive, Consumer Goods & Services, Industrial Equipment, Infrastructure & Transportation Services, Life Sciences, and Retail.

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. William Andrew/Getty Images.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Consulting lead generation isn’t easy, especially when done online.

eBook 85

What Now? How to Recover When You Can’t Deliver

Joellyn Sargent

At 78, air travel is becoming more challenging for them, so we agreed to meet in Atlanta and travel together through Boston for a family reunion in Maine. This happened both ways and only one travel delay was weather related.

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Why consulting?

Management Consulted

“I am competitive in nature and always give the best in whatever I do and my passions include photography, travelling and embracing new cultures and languages. The perks were fantastic – travel to new locations, work in different industries, client pays for the travel.

Understanding luxury goods

Seth Godin Blog

This even works in b2b situations. It''s interesting to note that first class travel isn''t the luxury good it once was. A luxury good gets its value from its lack of utility and value. A typical consumer would look at what it costs and what it does and say, "that''s ridiculous.".

B2B 51

More Universities Need to Teach Sales

Harvard Business

No, despite the fact that the internet has existed for over 20 years, eCommerce accounts for less than 10% of retail sales and less in most B2B situations. paul garbett FOR HBR. For decades, Sales and Academia remained worlds apart and the business world did fine.

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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business

However, when planes travel around the world, communication starts to breaks down. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. When thinking about practical applications for artificial intelligence in your business, it’s easy to assume that you need vast amounts of data to get started. AI is fueled by data, and so it only makes sense that the more data you have, the smarter your AI gets, right? Not exactly.

B2C 30

How Multinationals Can Grow in the Middle East and Africa

Harvard Business

strong opposition to the Iran nuclear deal; a ban on travelers from several Muslim-majority countries), many companies are still looking to invest in the region. For example, one B2B firm we spoke with was investing in specialized skills training for its Kenyan distributors to support them in making complex sales to larger customers. Jennifer Maravillas for HBR. Despite President Donald Trump’s “ America first ” approach to dealing with U.S.

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