Harvard Business

MARCH 7, 2017

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

B2B 34

B2B Travel Benchmarking Sales 34

Harvard Business

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets.

B2B 35

B2B Education Media B2C 35

Tsavo Neal

APRIL 27, 2017

They come for the content or the service, like booking air travel. 52% of B2B buyers say the expect half of their purchases to be made online by 2018. Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. ROI calculator. What’s great about speaking at a web conference is that you don’t have to travel — and neither does your audience. ROI Calculator.

Consulting 68

Consulting Advertising Case Interview Conference 68