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Understanding luxury goods

Seth Godin Blog

This even works in b2b situations. It''s interesting to note that first class travel isn''t the luxury good it once was. The rich guy who gives $20 million to a university isn''t doing it because the school is likely to spend his money in the most efficient way. He''s doing it because they will name a building after him.

B2B 49
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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

They come for the content or the service, like booking air travel. 52% of B2B buyers say the expect half of their purchases to be made online by 2018. Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services.

B2B 60
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. This is an efficient way to re-purpose your content and create more value out of what you’ve already produced. Speaking Engagements. That was the primary benefit.

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How Multinationals Can Grow in the Middle East and Africa

Harvard Business

strong opposition to the Iran nuclear deal; a ban on travelers from several Muslim-majority countries), many companies are still looking to invest in the region. more competitive prices, more localized products) and improve their risk management and operational efficiency. This, combined with a population of 1.5