Mapping the automotive software-and-electronics landscape through 2030

McKinsey

The market for automotive software and for electrical and electronic components is expected to grow strongly in the next decade. Automotive & Assembly InsightsWhat must companies know to succeed?

Winning the Chinese BEV market: How leading international OEMs compete

McKinsey & Company

Automotive & Assembly Insights Automotive Light vehicles Energy, Resources & MaterialsKeeping up with the ever-changing battery-electric-vehicle industry is a high-stakes challenge. Our benchmark of two international and ten local models reveals how OEMs can win over Chinese consumers.

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Making every part count: A component view on disruption in the automotive aftermarket for light vehicles until 2030

McKinsey & Company

Therefore, customized strategies will be critical for market stakeholders. Automotive & Assembly Insights AftermarketWhile the global aftermarket is expected to grow through 2030, key trends will have a different effect on vehicle components.

EV fluids: Say goodbye to the oil change

McKinsey & Company

With the rise of electric vehicles, the massive combustion engine fluids market will slowly begin to evaporate. Automotive & Assembly Insights Automotive components & suppliers

Leaving the niche: Seven steps for a successful go-to-market model for electric vehicles

McKinsey

To regain momentum after the COVID-19 pandemic ends, the players in this market must reconsider their strategies. Automotive & Assembly Insights

Implications of the ‘energy transition’ across the machinery value chain

McKinsey & Company

End-market customer concerns about the environment and sustainability—fueled by stakeholder pressure—are prompting the machinery industry to focus on energy transition across the value chain. Automotive & Assembly Insights Automotive Europe

Winning tomorrow’s car buyers using artificial intelligence in marketing and sales

McKinsey

AI holds great potential for the automotive industry. Here’s what you need to know about its applications in marketing and sales. Automotive & Assembly Insights

Used cars, new platforms: Accelerating sales in a digitally disrupted market

McKinsey

Automotive & Assembly InsightsDealers, investors, and disruptors can up their games to cater to digitally savvy used-car consumers.

Sales 78

Rebooting Japan’s mobility market

McKinsey

Automotive & Assembly InsightsDigital players are revamping the country’s taxi industry. These developments could have implications for other places facing similar economic, demographic, and regulatory trends.

How will changes in the automotive-component market affect semiconductor companies?

McKinsey

The rise of domain control units (DCUs) will open new opportunities for semiconductor companies. Insights on Semiconductors

Winning the race: China’s auto market shifts gears

McKinsey

To succeed in the market’s new era, players in the region will need to shift their strategies in response to five characteristics. Automotive & Assembly Insights

EV fast charging: How to build and sustain competitive differentiation

McKinsey & Company

To win in this already competitive market, providers must differentiate themselves. Automotive & Assembly Insights Energy, Resources & Materials Automotive Customer-Experience Design

What a teardown of the latest electric vehicles reveals about the future of mass-market EVs

McKinsey

McKinsey and A2Mac1 analyzed design choices that can help pave the way to profitable mass-market EVs. Automotive & Assembly Insights

McKinsey Electric Vehicle Index: Europe cushions a global plunge in EV sales

McKinsey

McKinsey’s recent analysis of global electric-vehicle markets shows both challenges and opportunities ahead. Automotive & Assembly Insights

Private autonomous vehicles: The other side of the robo-taxi story

McKinsey

Although private self-driving cars attract less attention than robo-taxis do, our new market model suggests that they could give OEMs opportunities for growth. Automotive & Assembly Insights

Consultant Marketing Brand Disruption

Jerry Fletcher

If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Tesla forced big automotive companies to get real about electric cars. Brand Branding Consultant marketing TrustTwo word darlings. Brand.

Global emergence of electrified small-format mobility

McKinsey

What does the future hold for the market? Automotive & Assembly InsightsElectric two- and three-wheel vehicles are gaining in popularity.

Subscribed to future auto finance yet?

McKinsey

Here’s our perspective on the European market. Automotive & Assembly InsightsAuto financing’s future will be dynamic, disruptive, and different.

The future of mobility in India’s passenger-vehicle market

McKinsey

Incumbents in the automotive industry should prepare for a changing landscape as India grows into the world’s third-largest passenger-vehicle market and global trends disrupt the sector. Automotive & Assembly Insights

How to drive winning battery-electric-vehicle design: Lessons from benchmarking ten Chinese models

McKinsey

Our analysis of the Chinese battery-electric-vehicle market revealed important clues for OEMs that want to thrive in this sector. Automotive & Assembly Insights

The road ahead for e-mobility

McKinsey

How can automakers captivate consumers and achieve mass-market electric-vehicle adoption? Automotive & Assembly Insights

Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by the Internet of Things and smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists such as Stitch Fix and Trunk Club. Here’s how technology is changing the game in the automotive industry: Product: hardware vs. software. Data-Driven Marketing. Marketing and sales: offline vs. online.

The global electric-vehicle market is amped up and on the rise

McKinsey

Automotive & Assembly InsightsChina remains firmly in the lead on our Electric Vehicle Index. But other pockets of growing public- and private-sector commitment to these vehicles have emerged.

Electric mobility after the crisis: Why an auto slowdown won’t hurt EV demand

McKinsey

Here’s what’s ahead for the electric-vehicle market. Automotive & Assembly InsightsGlobal auto sales plunged during the COVID-19 crisis, but electric mobility has remained remarkably resilient in some countries.

Sales 101

From no mobility to future mobility: Where COVID-19 has accelerated change

McKinsey & Company

How will changing consumer preferences, technologies, and regulations shape the market in 2021? Automotive & Assembly InsightsThe COVID-19 pandemic has disrupted mobility, and its effects will linger well into next year.

ACES 2019 survey: Can established auto manufacturers meet customer expectations for ACES?

McKinsey

Will they reach their full potential in a challenging market? Automotive & Assembly InsightsConsumers believe that established automakers are well positioned to capitalize on ACES trends.

Moving forward: How COVID-19 will affect mobility in the United Kingdom

McKinsey

Here’s what mobility players need to know about the market in the United Kingdom. Automotive & Assembly InsightsCOVID-19 is changing transportation patterns worldwide.

Reboost: A comprehensive view on the changing powertrain component market and how suppliers can succeed

McKinsey

New research on the potential developments of 28 powertrain component markets suggests the shifts that are coming—and suppliers should start preparing for them now. Automotive & Assembly Insights

The Connected Car: Transforming the Automotive Customer Experience

1 to 1

The automotive customer experience is becoming increasingly digitized. Automotive electronics are now embedded in drive trains, controls, and in dashboard systems. And while companies such as NVIDIA are making headlines with advances in autonomous driving capabilities at this week''s 2015 Consumer Electronics Show in Las Vegas, the connected car is also creating a host of customer experience opportunities for marketers and automotive customer care leaders to act on.

Reboost: The changing powertrain component market and how suppliers can stay competitive

McKinsey

New research on the potential developments of 28 powertrain component markets suggests the shifts that are coming—and suppliers should start preparing for them now. Automotive & Assembly Insights

The new realities of premium mobility

McKinsey

Several trends are reshaping the premium-automotive market. Automotive & Assembly InsightsNew research lays out pragmatic actions that can help players craft a winning strategy.

Insights into China’s dynamic auto market from Daimler’s Hubertus Troska

McKinsey

In this interview with Daimler’s board member responsible for Greater China, Hubertus Troska discusses changes in the market and how his company has upped its game in the premium-car segment. Automotive & Assembly Insights

The future of mobility is at our doorstep

McKinsey

What mattered in the automotive and mobility markets in 2019, and what will dominate the space in 2020? Automotive & Assembly InsightsWe look closer at the autonomous, connected, electrified, and shared trends that matter.

How automakers can master new mobility

McKinsey

The European automotive industry finds itself in a changing market that is showing signs of slowing down. Automotive & Assembly InsightsHow can OEMs scale up e-mobility at the same time?

Micromobility’s 15,000-mile checkup

McKinsey

Will the micromobility market boom or bust? Automotive & Assembly InsightsWith billions already invested, here’s an assessment of its potential.

Riding China’s huge, high-flying car market

McKinsey

Few car markets in history have risen so far so fast. Here’s a peek under the hood at what’s driving China’s automotive future. Our Insights

The most attractive consulting market in the world

The Source

Every year, we evaluate the attractiveness of each consulting market in response to a simple question: Looking at the next 12 months only, where should you invest? Beating 17 other contenders to the top spot, the DACH market has even managed to widen its lead over the second-placed market, which this year is the US. But what’s so good about the DACH consulting market? The post The most attractive consulting market in the world appeared first on Source Global Research.