Harvard Business

JULY 7, 2016

Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. In all of these cases, the digital differentiator creates a unique customer experience likely to drive higher satisfaction, additional sales, and repeat trips. Insight Center.

Trends 35

Trends Hotels How To Retail 35

Harvard Business

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Sales & Marketing Adapted from.

Energy 28

Energy Airlines Culture Retail 28

Harvard Business

JUNE 26, 2017

She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. Market research had shown that committed maniacs like Toby were already shelling out that kind of money (sometimes more) just to travel to registration sites.

Case Study 28

Case Study Case Studies Study Apparel 28

Management Consulted

OCTOBER 16, 2016

BTS Group specializes in digital technology, leadership development, sales training, and assessments. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Marketing & Sales. BTS GROUP KEY STATS. BTS Group Website: www.bts.com.

Groups 100

Groups Interviews Culture Case Interview 100