Successful Independent Consulting

Business Development and Networking During a Pandemic Lockdown

Successful Independent Consulting

The #1 FUD (fear, uncertainty, doubt) among independent consultants involves business development. Will I be able to find enough work? How can I develop a steady pipeline of leads? I don’t know how to do sales!

Cash Flow Relief for Independent Consultants: the CARES Act & Other Ideas

Successful Independent Consulting

We’re in an unprecedented situation because of the COVID-19 coronavirus, and the economic fallout has been drastic for many business sectors, such as travel and restaurants. For us as consultants, the effects are likely to be more gradual but our income will likely be affected.

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How and When to Raise Your Consulting Rate

Successful Independent Consulting

The easiest time to raise your rate is on the cusp of something new — a new year, a new project, a new client. With the new year just a few weeks away, now might be the time. This article offers ideas of how to do this, as well as some sample language to use when notifying your clients.

Consultants: Is Your Email Signature Helping You Stand Out from the Crowd?

Successful Independent Consulting

As an independent consultant, it’s vital that you convey professionalism at every step if you want to get hired at a great rate. Details matter, particularly when you’re making an initial impression.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Negotiation Tips for Independent Consultants

Successful Independent Consulting

Negotiating is typically hard for everyone, but it’s especially tough for consultants. It’s our nature to make the client happy, so negotiating for a higher rate feels awkward.

If You're a SME Make Extra Money with GLG

Successful Independent Consulting

Most self-employed consultants I know have deep expertise in a certain function or industry, and nearly everyone would like to earn some extra money. If this describes you, check out what I recently discovered.

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Avoid W-2 Status and Extra Tax: Become a Licensed Business

Successful Independent Consulting

Photo credit: ID 8861152 © Paul Jantz | Dreamstime.com. One of the benefits of being self-employed is paying less tax than you would if you were paid like an employee on a W-2 tax basis.

Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

As a self-employed consultant do you really need a website? I’m asked this a lot, particularly if a consultant gets most business from referrals or they contract through agencies or boutique firms.

Why and How Personal Branding is Vital for Independent Consultants

Successful Independent Consulting

Everyone in business recognizes strong brands and understands their importance. Coca-Cola. Apple. These brands represent certain values. Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. Independent consultants need to think the same way.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Friends Don't Let Friends W-2

Successful Independent Consulting

"As an independent consultant, does it matter how I get paid?” Absolutely! In the U.S., being paid on a 1099 tax basis as a business instead of on a W-2 tax basis like a temp worker makes a huge difference to your profitability for two key reasons: You pay less tax. You save more for retirement.

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What To Do If Your Client Doesn't Pay

Successful Independent Consulting

It was bound to happen. After 15 years and hundreds of contracts, I finally had a client that didn’t pay, and didn’t pay, and didn’t pay. For six months there was one lame update after another. “We’re We’re working on it,” or “We’ve switched to a new process.”

Shift Your Perspective to Make Business Development Easier

Successful Independent Consulting

Most consultants I know struggle with business development, and it’s a top concern among those thinking about going independent. “ I don’t know how to build a pipeline of leads ” or “ I’m not good at sales ” are common refrains.

Quote Your Consulting Billing Rate with Confidence

Successful Independent Consulting

ID 46944176 © Dundja | Dreamstime. It takes practice to quote your consulting billing rate with confidence. The tactics in this article will help if you bill by the hour or by the day. There are other ways to bill for your talent and expertise but those will be covered in another article.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Is It Time to Consider a Fixed Fee for Your Consulting Services?

Successful Independent Consulting

Generally, the more experience you have as an independent consultant, the more likely you should move from billing by the hour to a fixed fee. At some point you’ll master your specialty and work much more efficiently than others.

How to Figure Out Your Consulting Bill Rate

Successful Independent Consulting

Dear Liz, I have a quick question. I know a consultant who is going to do some work designing a company’s program for high-potential employees. The consultant has talent but not much experience. What hourly rate would you consider low, fair, too high? Can you ballpark this for me?

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How Tax Reform Affects Independent Consultants

Successful Independent Consulting

Adobe Stock photo #182517755 by nerthuz. Everyone has questions about the sweeping tax reform that became law at the end of last year.

Consulting's Secret Club

Successful Independent Consulting

· ID 70396708 © Anastasiia Bobko | Dreamstime.com. Last August I wrote a blog post about how labels matter , specifically that you should make more money by calling yourself a consultant instead of a contractor. But it’s not just about labels and language.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How Diligent Biz Dev Led to a Six-Figure Consulting Project

Successful Independent Consulting

“ Home Run - Nationals Park ” © Gareth Milner, Creative Commons license. Recently I helped a consultant land a $420,000 consulting contract. That’s not a typo. It’s an 11-month project for one consultant: $320k in consulting fees and another $100k for travel expenses.

Take Steps Now to Protect Your Independent Status!

Successful Independent Consulting

Recent court ruling likely to impact independent consultants in the U.S. This article was written by Henry Telfeian, a labor relations and employment attorney as well as the general counsel for the Professional Independent Consultants of America, Inc. PICA Inc.).

How I Became a Millionaire as an Independent Consultant

Successful Independent Consulting

Recently I logged into my retirement accounts and was surprised (and pleased!) to see that I had crossed the million-dollar mark. I don’t consider myself rich. In fact, money is usually tight at the end of the month. Yet my bank account says I’m a millionaire. How did I do this?

Two Reflection Exercises to Help You Work Smarter

Successful Independent Consulting

Everyone wants to work smarter, but when you’re self-employed finding time to work on your business, not just in it, is hard. You’re already so busy doing client work, where’s the time to make improvement? It’s even harder to step back and evaluate what you’re doing, not just how you’re doing it.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

The biggest stressor for self-employed management consultants is business development: how to cultivate meaningful regular work. It’s vexing for a variety of reasons. First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing.

20 Qualities of a Consulting Rock Star

Successful Independent Consulting

Photo © Vectomart via Dreamstime.com. As we close out the year, I’m reprising one of my most commented on LinkedIn articles. First published January 12, 2015, it’s just as relevant today as it was then.

Self-Employed? Prep for Tax Season to Save Big

Successful Independent Consulting

Tax season is probably the most important time for independent consultants to think like business owners. This especially means being smart about how we handle our money. Our motivation is simple: pay as little tax as possible, ideally without triggering an audit.

See Something, Say Something: 3 Three-Word Tips

Successful Independent Consulting

ID 52796707 © Cacaroot | Dreamstime. As consultants, it’s our job to help our clients solve problems and operate at their best. Sometimes this is easy, particularly when the needed correction is related to a process or operational improvement.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Using Online Platforms to Boost Your Billings

Successful Independent Consulting

Photo ID 40184079 © Ratz Attila. Independent consultants face the constant challenge of finding their next project. My last article discussed working with consulting agencies to supplement your business development efforts.

Supplementing Your Pipeline with Consulting Agencies

Successful Independent Consulting

Photo: ID 76303802 © Leowolfert | Dreamstime. Perhaps the hardest thing for an independent consultant is not knowing where your next project is coming from, or when.

Contractor, Consultant, or Both: It Matters!

Successful Independent Consulting

With the rise of the free agent nation and gig economy , there’s rampant confusion around the terms contractor, consultant, and independent contractor. If you are a self-employed consultant, you don’t want to be a contractor but do want to be an independent contractor. This article explains why.

Use Work Samples to Seal the Deal

Successful Independent Consulting

Let’s face it, consulting often gets a bad rap. It’s perceived as nebulous, too theoretical, too touchy-feely. Plus, it's expensive. To combat this bias, use work samples and deliverables to show prospective clients how you do what you do. Demystify your process.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Setting Up a Foundation for Consulting Success

Successful Independent Consulting

This article covers two sides of the same coin for independent consultants: how to set up your business for success and what expenses to track to pay less tax. They're interrelated. Let’s tackle the tax question first. What do I need to keep track of so I pay less tax?