Successful Independent Consulting

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4 Tips for Putting Your Best Self Forward

Successful Independent Consulting

You have less than a second to make a good impression! If you want new clients as a solopreneur, you must make a good first impression. Clients hire experts who are accomplished and trustworthy, so obviously you need to convey those qualities immediately, but not just when you meet someone. You need to project confidence and professionalism well before your first conversation, like on your LinkedIn profile.

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What Clients Look for When Hiring a Solopreneur

Successful Independent Consulting

After decades of working with some of the worlds’ best consultants, coaches, and solopreneurs, I’ve assembled a list of qualities that contribute to their success. You don’t need to check all these boxes, but if any strike a chord with you, weave them into your marketing, such as your website, LinkedIn profile, presentations, and proposals. □ Credible: You inspire trust and confidence from the first contact. □ Experienced: You’re an expert in your field not just based on x number of years, but a

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Get More Business as a Consultant by Adding a Logo to Your LinkedIn Profile

Successful Independent Consulting

Photo 88154384 / Be A Professional © Lkeskinen0 | Dreamstime.com As a solopreneur, good marketing is critical. A well-polished image can attract clients by conveying competence and professionalism. It can differentiate you from competitors, and it demonstrates that you take your business seriously. A professional image enables prospective clients to see you as credible from the very first impression.

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Self-Employed? Think APV: Always Provide Value

Successful Independent Consulting

As a Solopreneur, think APV, not ABC As a solopreneur responsible for finding your own work, you may be tempted to adopt the ABC sales mantra, “Always Be Closing,” as described so powerfully by Alec Baldwin in the movie Glengarry Glen Ross. But when you’re self-employed, ABC might be the kiss of death to your business because nobody likes being sold.

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Use a Professional Email Account to Boost Perceptions, Pay, and Profit

Successful Independent Consulting

Conveying a professional image is critical to maximizing pay and profit when you’re self-employed. One of the easiest and most affordable ways to be perceived as a professional is to use a business email address. If you’re using an email that ends with @gmail, @hotmail, or @outlook, or a “fake business email” like JohnDoeConsulting@gmail.com , you’re shooting yourself in the foot.

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Now Is the Best Time to Raise Your Rates

Successful Independent Consulting

Thanks to inflation, everything is more expensive now. Seems like a good excuse to raise your rates, and now is the perfect time. The easiest time to raise your rate is on the cusp of something new — a new year, a new project, a new client. With the new year just around the corner, now is the time to inform your clients that your rates will be going up next year.

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Every Solopreneur Should Know Their Why

Successful Independent Consulting

Solopreneurship is not the right career choice for everyone. You have to do things you’ve never done before and push your boundaries, all while trying to earn a living. It takes courage, persistence and grit because fear, uncertainty, and doubt—FUD—is always lurking, trying to coax you back to the safety of a “real job.” That’s why it’s extra important to understand why you’re taking the path of self-employment.

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