Steve Shu Consulting

Things a Consultant Can Do to Increase the Chances of Their Recommendations Being Implemented Successfully by a Client

Steve Shu Consulting

This post is based on a question that was posed to me on Quora. Here are a few things to consider for this type of situation: See if you can get a resource assigned within the company to take the lead on program managing changes into the organization.

Nice Article and Study on the “Additive Bias”

Steve Shu Consulting

The additive bias seems like a key reason that websites and apps in the digital world get overly complicated over time with features and elements. See more here: [link

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A Call for the Heterogeneity Revolution in Behavioral Science

Steve Shu Consulting

This article should be on every modern behavioral science researcher’s reading list for a cohesive view of the future. It will take awhile for the community (both research and applied) to wrap our heads around elevating heterogeneity and context relative to main effects. Bryan, C.J., Tipton, E.

Optional Reading for AEM 6150 at Cornell University

Steve Shu Consulting

This is an optional reading for AEM 6150 at Cornell University taught by Stephen Shu. The reading is from Chapter 12 (pages 41-44) of The Consulting Apprenticeship and covers the “key takeaway” titling, a method which is used heavily in consulting

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

I Am a Cat That Knows Behavioral Economics

Steve Shu Consulting

Information Reframing: Which is more appealing? A black cat with a white belly or… …a white belly with a black cat? Active Choice: Would you rather prepare for your PhD viva or pet me? Choice Overload: Do you find it difficult to choose given all of these books?

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Behavioral Science Casebook Example: Citibank App

Steve Shu Consulting

As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science.

What Does a Chief Behavioral Officer Do?

Steve Shu Consulting

This post is based on a previous question posed to me on Quora. The role of a Chief Behavioral Officer (CBOs) varies, but a common theme I’ve seen is that they analyze, plan, innovate, and implement aspects of the business using insights and methods from the behavioral sciences (e.g.,

What Can User Experience (UX) Designers Learn from the Field of Behavioral Economics?

Steve Shu Consulting

This post is based on a question that I answered previously on Quora. Although it’s not exclusively from the realm of behavioral economics, the notion of A/B testing is something that I often try to work with companies to include.

Behavioral Science Casebook Example: Ring Website Screens

Steve Shu Consulting

The example below is related to the Behavioral Science Casebook project and is intended to be used for educational purposes and helping both students and working professionals to think about digital designs and customer experiences using behavioral science concepts.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Behavioral Science Casebook Example: Citibank App

Steve Shu Consulting

As related to the Applied Behavioral Science in the Digital Age course that I have been developing, I am creating a casebook that covers examples based on the real world, such as sample websites, app designs, email campaigns, and customer journeys with ideas about how to evaluate such designs though the lens of behavioral science.

Behavioral Science Casebook Project

Steve Shu Consulting

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level.

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Chapter 1 Reading (ND) for AEM 6150 at Cornell University

Steve Shu Consulting

This reading for AEM 6150 at Cornell University taught by Stephen Shu

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Chapter 2 Reading (ND) for AEM 6150 at Cornell University

Steve Shu Consulting

This reading for AEM 6150 at Cornell University taught by Stephen Shu

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Repost Which Explains Management Consulting Using Layman’s Terms

Steve Shu Consulting

This is a repost from an answer I wrote a couple of years ago on Quora. I usually fail miserably at explaining this for some reason. Probably the most common definition out there is that management consultants are like doctors for companies (instead of doctors for people).

What Best Practices Can Consultants Use to Develop Their Own Toolkit?

Steve Shu Consulting

This post is based on a question I answered previously on Quora.

When Implementing Behavioral Science, What Is the Role of a Choice Architect?

Steve Shu Consulting

This post is based on an answer I wrote in response to a question posed to me on Quora, “What do choice architects do?” ” I wanted to repost my answer here because I still feel there is a lack of understanding about what it means to implement nudging and behavioral science within companies, and the role of choice architects are key.

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Will Hiring Happiness Consultants Ever Become a Trend in Big Companies?

Steve Shu Consulting

This post is based on a question that I answered previously on Quora. I’m not sure it will become a big thing at companies, but here are some observations that could feed its growth or at least support a niche market: The business schools (particularly in the behavioral science areas) have increasingly added courses that incorporate the science of happiness, and the b-schools feed consulting companies and increasingly entrepreneurial endeavors.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Should An Independent Consultant Focus on Their Expertise or Diversify and Branch Out?

Steve Shu Consulting

This post is based on a question that I answered previously on Quora. As an independent consultant it is generally better to focus on services aligned with your expertise. Otherwise, it will be harder to distinguish yourself in the marketplace. However, as food for thought if you are going to add a new service, consider offering that service to an existing or past client.

How Do Consultants Handle Situations With Clients Who May “Laugh” at Them Relative to Projections and Opportunity Outcomes?

Steve Shu Consulting

Here are some thoughts on how consultants prepare for and handle these types of situations: Projections may be initially tested in safer settings. If projections end up being perceived as too wild or aggressive, it is better for this to happen in a working meeting or separate session before a “final” presentation is made. Following an iterative process and managing client expectations reduces risk for the consulting team.

Nudging Democratized: A Guide to Applying Behavioral Science

Steve Shu Consulting

In 2019, Inside Nudging will be re-released within a special edition book published by The Decision Lab, entitled Nudging Democratized: A Guide to Applying Behavioral Science. Many thanks to my brilliant co-author, Andrew Lewis, for collaborating with me on this release. More details will be forthcoming as the release date draws nearer

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Is Behavioral Economics Used in Business?

Steve Shu Consulting

This post is reproduced from an answer that I wrote on Quora to the question posed to me, “Is Behavioral Economics Actually Used in Business?” ” Broad conscious, concerted efforts to apply behavioral economics probably did not begin until sometime after 2008 with the release of Thaler and Sunstein’s book, Nudge. And then when new applications of behavioral economics started, they seemed to be mostly applied in the government space.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Podcast Interview on 401(k) Plans and Behavioral Finance Trends

Steve Shu Consulting

Thanks to Rick Unser for having me recently on his 401(k) Fridays podcast. This interview is geared toward defined contribution plan sponsors and those closely related with this segment of the market (e.g., advisors, consultants, recordkeepers, investment only). I do draw from some insights and activity that is occurring in other areas of the financial services market (e.g., retirement income, wealth management).

Update on Inside Nudging and Other Behavioral Science (e.g., Behavioral Economics) Efforts

Steve Shu Consulting

I am in the process of publishing an update to Inside Nudging: The Excerpts (as a free release in Apple iBook format and in paperback form for talks, workshops, and academic inquiries). The update includes: Chapter 2: Organizations Can Package Behavioral Science for Good – This chapter describes a case of using behavioral finance in the retirement plan design space. I use this case to demonstrate one example of what a successful innovation center might look like.

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Implementing Behavioral Science Initiatives

Steve Shu Consulting

Applied behavioral science is a relatively new concept within the business community. This short video is part of planned series of videos to increase awareness and improve the implementation of behavioral science initiatives in business. These videos complement material from the book, Inside Nudging: Implementing Behavioral Science Initiatives. This video addresses predominant organization types, implementation elements, and Behavioral GRIT™.

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How Do Management Consultants Quickly Come Up To Speed On Projects?

Steve Shu Consulting

This answer is based on the response to a question I was posed on Quora. Here are some of the main ways I’ve seen consultants get briefed on projects. Engagement manager – The engagement manager has responsibility for the client problem statement and the problem-solving structure (i.e., project tactics). As the on-the-ground, field leader, the engagement manager can help to get new people on the project oriented both from a high-level and with their role on the project.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

An Anecdote on How Experimental Design and Statistics Are Used in Behavioral Economics and Business

Steve Shu Consulting

In recent study I having been working with Hal Hershfield and Shlomo Benartzi at UCLA, we worked with a FinTech company that had its roots in providing a mobile app to Millennials to get them to save incremental money through rounding up purchases. For example, if you bought a cup of coffee for $4.55, you could round things up to $5.00 and save the incremental $0.45.

How Do Behavorial Scientists Think We Should Deal With Reason And Emotion In Our Decisions?

Steve Shu Consulting

The balancing act is tricky, and I think context and desired outcomes matter. For example: A thirty-year old might have problems saving for retirement because they think of savings as being for stranger. The solution might be to increase emotional connection between the thirty-year old and their future self so that the right behavior of saving can be achieved. A person might be emotionally attached to their home and as a result, they might try to sell their home at too high of a price.

Example Companies Involved with Behavioral Economics

Steve Shu Consulting

Here are some firms and practice groups in the behavioral science and economics space: Behavioral Insights Team – Home – Behavioural Insights Team. BEworks – Home – BEworks. BeSmart at Boston Consulting Group. BVA: BVA : BVA Nudge Unit. The Decision Lab – The Decision Lab – Behavioral Science, Applied. Disclosure: I am formally an advisor there). Digitai – Digitai (Disclosure: I work there). FehrAdvice – FehrAdvice & Partners AG.

New Resolutions and Fresh Starts

Steve Shu Consulting

As we approach the year-end, I wanted to share some thoughts from my book, The Consulting Apprenticeship: 40 Jump-Ideas for You and Your Business. It is a technique that I’ve seen a number of operating companies and management consulting firms use effectively. I’ve usually called it the Spring Cleaning technique, to connote a sense of renewal that often comes with the pastime of cleaning and refreshing a home early- to mid-year. That said, the technique can really be applied at any time of year.

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!

One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). These are investments you make to both build your reputation and professional networks.