David A Fields

3 Tips to Expand Your Consulting Firm’s Market

David A Fields

There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive. With the proper outlook and actions, you can reveal and win them.

How to Promote Your Consulting Firm on Podcasts (Without Being Boring or Annoying)

David A Fields

Podcasts are (relatively) easy to produce, the barrier to entry is virtually zero, and they’ve become more popular than cabbage patch dolls in the 1980s. Should your consulting firm have a podcast? Probably. Can you leverage the podcast movement to your consulting firm’s advantage? Absolutely.

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You Did What?! The Ideal, First 5 Minutes of Every Consulting Meeting

David A Fields

The initial few minutes of every client meeting present your consulting firm with a unique opportunity. Will you let it slip by unnoticed, or create a regular, business-building habit to maximize that time?

Why (and How) Your Consulting Firm Should Be Funny

David A Fields

Do you regularly make your clients and prospects laugh? On purpose, I mean. There’s good reason to spill humor all over your consulting firm’s work. My team’s extensive, proprietary research among consulting firm leaders suggests you’ve been hilarious.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Use This Unique Tool to Focus Your Consulting Firm

David A Fields

Focus. Without focus, no one would become an expert in anything, your consulting firm wouldn’t become a thought leader in your field, and superman’s eyes would cast a warm, rosy glow instead of piercing lasers.

Tools 230

Rainmaker for Your Consulting Firm? The 10 Attributes You Need to Succeed

David A Fields

“Self,” you say to the warm, approachable person contemplating you from the mirror, “I’d like to win <fill in amount> of consulting next year.” Or you say, “Self, I’d like other people in my firm to win <fill in amount> of consulting next year.”

The ONLY Best Way to Practice Consulting

David A Fields

You and your consulting firm are pretty spiffy. But does your firm employ the one, best consulting approach? Let’s find out. You savor the evidence that your consulting firm produces excellent work.

This 1 Easy Habit Will Make Your Consulting Firm’s Year Far Better

David A Fields

You may be familiar with the habit-creating technique called “Don’t Break the Chain.” Most people use it to establish a new, personal habit. You could also deploy the approach on behalf of your consulting firm.

9 Pricing Rules for Your Consulting Firm’s Advisory Engagements

David A Fields

There are consulting projects, there are advisory engagements, and there are chocolate covered almonds. Your consulting firm’s clients may consume all three, however, the rules for pricing are different in each case. Advisory engagements are 90-100% “on-camera,” where your clients can see you.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The 1 Question that Improves All of Your Consulting Firm’s Rainmaking

David A Fields

Your consulting firm is actively pursuing an engagement with Stephanie Stiltsmuffins. The process of coaxing Stephanie from high-level interest to a signed contract revolves around a single activity: Discovery.

Lead Generation for Consulting Firms: 4 Essential Rules to Follow

David A Fields

If your consulting firm had more leads, you’d close more projects. Therefore, investing in lead-generation activities and programs seems logical for your consulting firm, right? Maybe. Let me share what my team and I have learned.

Where Should Your Consulting Firm Invest for Growth? The Answer is…

David A Fields

If you want your consulting firm to win more clients and deliver higher profit with less labor intensity on your part, where should you invest in the coming year? Popular candidates include development of virtual offerings, lead generation programs, and dark-chocolate covered espresso beans.

The Two Forces That Will Determine Your Consulting Firm’s 2021

David A Fields

Space-X recently completed another mission. The company hurled a handful of humans (who are infinitely braver than I am) into space so that they can literally hang out at the International Space Station. Rocketeers balance two forces: gravity and thrust.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to Rekindle Relationships with Your Consulting Firm’s Buyers

David A Fields

Every decision maker who’s regularly in conversation with your consulting firm is a high-potential source of projects and revenue. But if you’ve been out of touch with a prospect, restarting the relationship can feel awkward. The script below will help.

10 Impressive, Consulting Firm Achievements that Require Only One, Small Act

David A Fields

You deserve congratulations for your accomplishments so far. Your consulting firm, whether big or small, thriving or struggling, is a manifestation of your intention and commitment to create value for others. Could you achieve more? Much, much more? Definitely.

9 Impeachable Consulting Firm Offenses

David A Fields

Whatever your political leanings, you don’t want your consulting firm to lean into a bad reputation. The guardrails below will help.

10 Tough-Times Strategies for Consulting Firms

David A Fields

You’re swimming in a vast sea of stressful news and, given today’s reality, you’re well within your rights to feel anxious, nervous and uncertain about how your consulting firm should proceed. Clients are shutting down their operations; workshops and meetings are being called off; in fact, the entire economy appears to be headed for an … Continued. The post 10 Tough-Times Strategies for Consulting Firms appeared first on David A. Fields. All Articles Consulting Consultants

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

How to make Yourself and Your Consulting Firm SUPER Productive

David A Fields

Puff your chest out and strike a superhero pose. You’re Super Productivity Person! Sigh, that’s not very catchy is it? Also, to be fair, probably neither you nor your consulting firm are achieving legendary productivity day in and day out. You could, though, using the approach outlined below.

Rejected Again? Improve Adoption of Your Consulting Firm’s Solutions

David A Fields

What could be more discouraging for you and your consulting firm than promoting a fantastic solution… that prospects and clients don’t adopt? Ask the inventors of the 1964 AT&T Picturephone what they think about the novelty of Zoom calls!) You can overcome that problem.

Why Prospects Ignore Your Consulting Firm’s Great Content, and What to Do About It

David A Fields

You may have fabulous content and ideas to share with your consulting firm’s prospects and clients, and you may even have provocative titles that attract readers, listeners and viewers to your content.

The Right Answer When Clients Think Your Consulting Firm is Too Small

David A Fields

You’re justifiably proud of your consulting firm. Your work is on par with the “big guys.” In fact, you do even better work than the big-name mega firms.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

4 Signs the Information Your Consulting Firm Provides is Hurting Sales

David A Fields

Jordan Jamswiper, COO of the “My Toast” empire of breakfast products, revealed to you one of the company’s most vexing issues. Then Jordan asked for an overview of how your consulting firm could solve the challenge. Sounds sweet as syrup so far.

Sales 230

Consulting Firms, Don’t Stop Saying This! (Even Though It’s Tempting)

David A Fields

You’ve told your consulting clients the keys to success, and you’ve reminded them. More than once. By the way, you’ve also made these core principles clear in your articles and webinars. We’re talking about the fundamentals you communicate to virtually every one of your consulting firm’s clients.

The 7 Greatest Gifts You Can Give Your Consulting Firm

David A Fields

Imagine how fun this would be at your consulting firm: you and your colleagues launch every day with a towering pile of valuable gifts that will make the hours more productive and effective. You can have that. In fact, you, personally, can create that scenario. Well, one of you can. See below.)

What’s Your Consulting Firm’s Theme for Next Year?

David A Fields

Your consulting firm is hurtling toward the start a new year. Well, technically, every day commences a new year, but your calendar proclaims January 1st as the start of the Gregorian calendar year, so let’s go with that.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Is Your Consulting Firm Stretched Thin? How to Handle Even More Projects

David A Fields

Your consulting firm has experienced boom times. You may even be navigating a high tide of consulting projects now thanks to your excellent product-market fit, your diligent business development efforts or the kind winds of fate.

The Perfect Dashboard for Consulting Firms

David A Fields

You can create the perfect dashboard for your consulting firm by combining two ideas we’ve explored previously.

9 Steps from a Small, One-Off Gig to a High-Value Consulting Engagement

David A Fields

Sambar “Sam” Whitetail, CEO of Ungulate Chocolates asks your consulting firm to facilitate a one-day work session. Wonderful. You generally don’t fawn over executives who offer small engagements; however, Sam’s well connected and Ungulate’s owned by a PE company with a herd of prospective clients.

5 Partners Your Consulting Firm Should Call This Week

David A Fields

Many of your consulting firm’s prospects are caught in the eddies of crisis and battling to stay afloat. While they appreciate your relationship-building calls, unfortunately, they’re too preoccupied to fully engage in deep conversations with you. On the other hand, you know who’s in the same boat as your consulting firm and casting about for … Continued. The post 5 Partners Your Consulting Firm Should Call This Week appeared first on David A. Fields.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

How to Build Your Consulting Firm Faster by Rethinking Your Relationship to Time

David A Fields

It’s a critical factor in your consulting firm’s success. However, how you think about time may hide the bigger, more important picture. What’s the first thing you think of when you hear the word “time”?

10 Positive Facts Your Consulting Firm Should Obsess Over During This Crisis

David A Fields

There are so many voices fixated on the disaster unfolding around us, that you could easily be swept into a torrent of anxiety, fear and panic. In truth, there is real reason for concern and you absolutely should heed the direction of medical leaders. At the same time, you and your consulting firm will benefit … Continued. The post 10 Positive Facts Your Consulting Firm Should Obsess Over During This Crisis appeared first on David A. Fields. All Articles Consulting Consultants

A Superior Response to “What Makes Your Consulting Firm Better?”

David A Fields

You know a rain barrel full of reasons why your consulting firm is better than other firms that do what you do. Among the reasons, of course, is you. Your experience and ideas and unique perspective. Hence, when Bethany Buttonwerk asked you why her company should work with your consulting firm instead of others she’s … Continued. The post A Superior Response to “What Makes Your Consulting Firm Better?” ” appeared first on David A. Fields.

Are You Making this Rookie Mistake at Your Consulting Firm?

David A Fields

Plenty of athletes earn fame and recognition for their brilliant, first year (a.k.a., their rookie year). They’re showered with champagne, praise and confetti… which sticks to the champagne—that part wasn’t well planned out.

Catch Them If You Can: The Passive Candidates Edition

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.