David A Fields

The Mistake that Costs Your Consulting Firm Winnable Projects (and How to Fix it)

David A Fields

Consider reality talent show contestants for a moment. Many have modest talent (at best) and are, nevertheless, shocked when they fail out of the competition. They exhibit what appears to be an inexplicable overestimation of their own talents.

Your Consulting Firm Can Easily Reel In Larger Projects. Here’s How

David A Fields

Your consulting firm could be working on larger, juicier, more profitable projects. We’ve often seen firms double or triple their average project size. Achieving that goal may not be as distant or difficult as you’d think.

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The 2nd Annual Consulting Firm Caption Contest! (Join in)

David A Fields

Whether you’re a long-time reader or you’ve recently started perusing these articles, you’ve probably grumbled at least once… “How can someone who combines lackluster drawing skills with groanworthy puns build such a successful consulting practice?

Could a Diverse Team Slow Down Your Consulting Firm?

David A Fields

Many of your consulting firm’s clients are prioritizing diversity in terms of thinking style, work style, age, cultural background and, of course, race and gender. What about you and your consulting firm—should you increase your diversity too? The question is more nuanced than you’d think.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

What the Very Best Clients Do [Consulting Firm Checklist]

David A Fields

One key to running a successful consulting firm is choosing the right clients. Your consulting firm probably signs good clients overall. Maybe a dud here or there, balanced by the occasional, outstanding client. Your consulting firm’s very best clients deserve Rock Star status.

5 One-Line Scripts that Will Win Your Consulting Firm More Projects

David A Fields

If you travel any major highway (a.k.a. motorway) you have passed numerous tractor-trailers hauling freight from one destination to another. Tractor-trailers provide a helpful metaphor that you can employ to improve your consulting firm’s business development process.

10 Rules of Pricing for Consulting Firms

David A Fields

Pricing your consulting firm’s projects is tricky.

How Your Consulting Firm Can Benefit from My Experiment with Outreach

David A Fields

There are people you’ve not talked with in years, and it’s a shame. They’re good people, you enjoyed your relationship with them, plus, reconnecting could help generate business for your consulting firm.

The Ideal, Consulting Firm Overview* [In Only 30 Seconds]

David A Fields

There are times when a robust, in-depth presentation about your consulting firm is warranted. However, that’s not always the case.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

The Best 2×2 Matrix of All Time for Consulting Firms

David A Fields

As a consulting firm leader, you’re well aware that within every client presentation longer than 30 minutes, every white paper, and every compendium of content beefier than 20 pages, you’re required to present at least one 2×2 matrix. Failure to do so could cost you your consulting license.

The Perfect, Consulting Firm Sales System

David A Fields

What would the perfect, consulting firm sales system include? Systems are the greatest. They help you master vital tasks and perform them more efficiently and effectively.

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Top 5 Responses When Your Consulting Firm Loses a Project

David A Fields

Is there a best way to respond to a prospect when they tell you they won’t be awarding your consulting firm a project? Of course there is. Losing a project is frustrating.

Ironically, this Will Speed Up Your Consulting Firm’s Sales Cycle

David A Fields

It is absolutely possible to close a six-figure consulting project with a new client in few days, from start to finish. Perhaps even in a single day. Should your consulting firm strive to set that super-short sales cycle as your standard? Probably not.

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12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

False Zero-Sum Games that are Holding Your Consulting Firm Back

David A Fields

Your consulting firm participates in zero-sum games, where one party’s win necessitates the other’s loss. However, often that zero-sum perspective is false. Win-win outcomes are possible and will propel your consulting firm’s progress.

An Impeccable Source of Language for Your Consulting Firm’s Marketing

David A Fields

Picture a deeper, healthier client list and pipeline for your consulting firm—the type you’d have if you communicated your consulting firm’s value in language that instantly resonated with the exact people you want to attract. The source of that alluring, sticky language is at your fingertips.

How to Make Clients Comfortable that You (the Star) are Not on Their Project

David A Fields

If you’re known as the founder of your consulting practice (or one of the founders), you may feel your ability to scale your firm is limited because prospective clients want to work with a/the founder and there’s only so much of you to go around. You’re a victim of “It’s gotta be you” syndrome.

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7 Stretches that Will Totally Transform Your Consulting Firm

David A Fields

When you combine a strategic growth idea with granular prompts and a well-defined process, you can design a dramatic plan to accelerate your consulting firm. Your growth plans for your consulting firm can be evolutionary or transformative.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

The Conundrum Facing Every Consulting Firm, Including Yours

David A Fields

Your consulting firm will periodically face a conundrum: should you look for more clients who want what your firm provides, or should you pivot your firm to provide what clients seem to want?

Too Big? The Correct Way to Tell if a Project is Right for Your Consulting Firm

David A Fields

Wouldn’t it be great to land a massive, game-changing new project for your consulting firm? Maybe. However, huge assignments have equally huge downsides, and there’s a better way to grow your consulting firm.

1 Easy Distinction that Will Accelerate Your Consulting Firm’s Growth

David A Fields

You may be focusing on the wrong “level” of your consulting firm’s problems to create rapid progress in your firm’s results. Today’s exercise in questionable metaphor usage features The Beatles’ hit single, “Baby You Can Drive My Car,” which was decidedly not about cars.

The Ladder You Must Climb to Grow Your Consulting Firm

David A Fields

Clients hire your consulting firm in part because you know more than they do. You’re an expert. Wise in the ways of management, marketing or the musk beetle (or whatever your area of expertise happens to be). How expert are you, though, and what are you doing to continuously upgrade your knowledge?

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

The ONLY Best Way to Practice Consulting

David A Fields

You and your consulting firm are pretty spiffy. But does your firm employ the one, best consulting approach? Let’s find out. You savor the evidence that your consulting firm produces excellent work.

Consulting Firms and Subcontractors: How to Make it Work (Better)

David A Fields

NASA widely publicized the “seven minutes of terror,” which was the critical phase of the Mars lander mission during which the spacecraft entered the Martian atmosphere and autonomously landed the Discovery rover on the planet’s surface. NASA has nothing on consulting firms.

10 Tough-Times Strategies for Consulting Firms

David A Fields

You’re swimming in a vast sea of stressful news and, given today’s reality, you’re well within your rights to feel anxious, nervous and uncertain about how your consulting firm should proceed.

10 Simple Lessons for Your Consulting Firm

David A Fields

Remember all those little lessons and morals one of your parents or instructors would tell you? Clever maxims such as, “Honesty is the best policy,” and “Don’t count your chickens before they hatch,” and “No, an empty shoebox is not an acceptable diorama of The Invisible Man.”

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

This 1 Easy Habit Will Make Your Consulting Firm’s Year Far Better

David A Fields

You may be familiar with the habit-creating technique called “Don’t Break the Chain.” Most people use it to establish a new, personal habit. You could also deploy the approach on behalf of your consulting firm.

3 Tips to Expand Your Consulting Firm’s Market

David A Fields

There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive. With the proper outlook and actions, you can reveal and win them.

Use This Unique Tool to Focus Your Consulting Firm

David A Fields

Focus. Without focus, no one would become an expert in anything, your consulting firm wouldn’t become a thought leader in your field, and superman’s eyes would cast a warm, rosy glow instead of piercing lasers.

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These 2 Mindsets Hold Consulting Firms Back. Do You Have Either?

David A Fields

Consulting is all in your head. Except for the chocolate. That’s in your stomach.) What you see, hear, think and say are all cerebral. Therefore, your mindsets hold outsized importance over your consulting firm’s success.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Lead Generation for Consulting Firms: 4 Essential Rules to Follow

David A Fields

If your consulting firm had more leads, you’d close more projects. Therefore, investing in lead-generation activities and programs seems logical for your consulting firm, right? Maybe. Let me share what my team and I have learned.

The 5 Layers of a Perfect Consulting Offering

David A Fields

When your consulting firm’s offering is constructed correctly, it resonates with prospects and projects are easy to close. You can build such an offering in five, easy steps.

What’s Way More Important than Your Consulting Firm’s Competitive Advantage? (This is.)

David A Fields

You’ve probably been in a situation where your consulting firm is competing to win a project. For instance, say you know you’re one of many consulting firms bidding to help the Foucault Co. shift their momentum. You review the other players and your own approach to Foucault’s challenge.

Should You Use the Same Fee Structure for These Two Consulting Engagements?

David A Fields

Consulting engagements come in many flavors. Your consulting firm’s work for a client could range from answering questions in real time based on your knowledge and experience, to developing research-based recommendations, to constructing and implementing complex solutions.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.