David A Fields

The Best 2×2 Matrix of All Time for Consulting Firms

David A Fields

As a consulting firm leader, you’re well aware that within every client presentation longer than 30 minutes, every white paper, and every compendium of content beefier than 20 pages, you’re required to present at least one 2×2 matrix. Failure to do so could cost you your consulting license.

How Your Consulting Firm Can Benefit from My Experiment with Outreach

David A Fields

There are people you’ve not talked with in years, and it’s a shame. They’re good people, you enjoyed your relationship with them, plus, reconnecting could help generate business for your consulting firm.

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The Perfect, Consulting Firm Sales System

David A Fields

What would the perfect, consulting firm sales system include? Systems are the greatest. They help you master vital tasks and perform them more efficiently and effectively.

System 329

Your Consulting Firm Can Simultaneously Win More and Deliver More. Here’s How.

David A Fields

Running a consulting firm means constantly balancing the two sides of the consulting cycle: Winning Engagements and Profitably Creating Value for your clients. How do you build both sides of the cycle at once? Life’s great as your consulting firm is bustling through projects.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Top 5 Responses When Your Consulting Firm Loses a Project

David A Fields

Is there a best way to respond to a prospect when they tell you they won’t be awarding your consulting firm a project? Of course there is. Losing a project is frustrating.

7 Stretches that Will Totally Transform Your Consulting Firm

David A Fields

When you combine a strategic growth idea with granular prompts and a well-defined process, you can design a dramatic plan to accelerate your consulting firm. Your growth plans for your consulting firm can be evolutionary or transformative.

An Impeccable Source of Language for Your Consulting Firm’s Marketing

David A Fields

Picture a deeper, healthier client list and pipeline for your consulting firm—the type you’d have if you communicated your consulting firm’s value in language that instantly resonated with the exact people you want to attract. The source of that alluring, sticky language is at your fingertips.

Too Big? The Correct Way to Tell if a Project is Right for Your Consulting Firm

David A Fields

Wouldn’t it be great to land a massive, game-changing new project for your consulting firm? Maybe. However, huge assignments have equally huge downsides, and there’s a better way to grow your consulting firm.

The Ladder You Must Climb to Grow Your Consulting Firm

David A Fields

Clients hire your consulting firm in part because you know more than they do. You’re an expert. Wise in the ways of management, marketing or the musk beetle (or whatever your area of expertise happens to be). How expert are you, though, and what are you doing to continuously upgrade your knowledge?

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

The Easy Way to Determine the Value of Your Consulting Firm’s Projects

David A Fields

When you’re talking with a prospect for your consulting firm, one of your most difficult tasks can be establishing the value of your potential engagement. The simple, Three Sides approach below makes your task easier.

Consulting Firms and Subcontractors: How to Make it Work (Better)

David A Fields

NASA widely publicized the “seven minutes of terror,” which was the critical phase of the Mars lander mission during which the spacecraft entered the Martian atmosphere and autonomously landed the Discovery rover on the planet’s surface. NASA has nothing on consulting firms.

[Checklist] Create a Great Marketing Piece for Your Consulting Firm

David A Fields

Content marketing is all the rage, and for good reason when it comes to building your consulting firm. Your consulting firm’s thought leadership is a cornerstone of your efforts to be perceived as a credible, compelling resource for prospective clients.

The ONLY Best Way to Practice Consulting

David A Fields

You and your consulting firm are pretty spiffy. But does your firm employ the one, best consulting approach? Let’s find out. You savor the evidence that your consulting firm produces excellent work.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

3 Tips to Expand Your Consulting Firm’s Market

David A Fields

There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive. With the proper outlook and actions, you can reveal and win them.

Use This Unique Tool to Focus Your Consulting Firm

David A Fields

Focus. Without focus, no one would become an expert in anything, your consulting firm wouldn’t become a thought leader in your field, and superman’s eyes would cast a warm, rosy glow instead of piercing lasers.

Tools 329

This 1 Easy Habit Will Make Your Consulting Firm’s Year Far Better

David A Fields

You may be familiar with the habit-creating technique called “Don’t Break the Chain.” Most people use it to establish a new, personal habit. You could also deploy the approach on behalf of your consulting firm.

What’s Way More Important than Your Consulting Firm’s Competitive Advantage? (This is.)

David A Fields

You’ve probably been in a situation where your consulting firm is competing to win a project. For instance, say you know you’re one of many consulting firms bidding to help the Foucault Co. shift their momentum. You review the other players and your own approach to Foucault’s challenge.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

What You Need to Spend to Grow Your Consulting Firm

David A Fields

Building a consulting firm requires a wide range of investments. Let’s walk through some of categories of spending required for you to grow your firm. What other investments/spends have helped you to grow your consulting firm?

10 Stages of Consulting Firm Growth (Where Are You Stuck?)

David A Fields

To achieve the next level of success with your consulting firm, you have to know what inflection point is next on your route (or, where you want to stop and optimize). Let’s briefly walk through the common stages on your consulting firm’s growth journey. Transitions are hard.

Lead Generation for Consulting Firms: 4 Essential Rules to Follow

David A Fields

If your consulting firm had more leads, you’d close more projects. Therefore, investing in lead-generation activities and programs seems logical for your consulting firm, right? Maybe. Let me share what my team and I have learned.

Alternative Revenue Sources for Your Consulting Firm

David A Fields

If you’re having trouble accelerating your consulting firm’s revenue growth, it could be because you’ve forgotten to create a stable revenue base.

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

3 Steps to Generate Leads for Your Consulting Firm from Content Marketing

David A Fields

Your outstanding content demonstrates to readers, listeners and viewers that your consulting firm houses the knowledge, talent and expertise to solve your client’s thorniest challenges. However, you may be missing a hidden route to surfacing leads for your consulting firm via digital content.

Should You Use the Same Fee Structure for These Two Consulting Engagements?

David A Fields

Consulting engagements come in many flavors. Your consulting firm’s work for a client could range from answering questions in real time based on your knowledge and experience, to developing research-based recommendations, to constructing and implementing complex solutions.

9 Pricing Rules for Your Consulting Firm’s Advisory Engagements

David A Fields

There are consulting projects, there are advisory engagements, and there are chocolate covered almonds. Your consulting firm’s clients may consume all three, however, the rules for pricing are different in each case. Advisory engagements are 90-100% “on-camera,” where your clients can see you.

10 Tough-Times Strategies for Consulting Firms

David A Fields

You’re swimming in a vast sea of stressful news and, given today’s reality, you’re well within your rights to feel anxious, nervous and uncertain about how your consulting firm should proceed.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

The Hidden Constraint Capping Your Consulting Firm (and How to Lift the Limit)

David A Fields

The driver and limiter of your consulting firm’s size are the same: a single variable simultaneously fuels your growth and resists expansion.

10 Impressive, Consulting Firm Achievements that Require Only One, Small Act

David A Fields

You deserve congratulations for your accomplishments so far. Your consulting firm, whether big or small, thriving or struggling, is a manifestation of your intention and commitment to create value for others. Could you achieve more? Much, much more? Definitely.

The Two Forces That Will Determine Your Consulting Firm’s 2021

David A Fields

Space-X recently completed another mission. The company hurled a handful of humans (who are infinitely braver than I am) into space so that they can literally hang out at the International Space Station. Rocketeers balance two forces: gravity and thrust.

Rainmaker for Your Consulting Firm? The 10 Attributes You Need to Succeed

David A Fields

“Self,” you say to the warm, approachable person contemplating you from the mirror, “I’d like to win <fill in amount> of consulting next year.” Or you say, “Self, I’d like other people in my firm to win <fill in amount> of consulting next year.”

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!

The Person Who Can Make Your Consulting Firm Shine

David A Fields

There’s a particular type of individual who can help your consulting firm stand out from the pack and garner the praise you richly deserve. Like Clark Kent or Diana Prince, this superhero for your consulting firm disguises their ability to lift you to new heights beneath their modest appearance.