Consulting Matters

7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it.

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How to Align Executive Development with Organizational Values

Consulting Matters

We have all seen aspirational signs in the breakroom, "Honesty, Kindness, Integrity." While these are excellent personal values, they don't translate into measurable behaviors or tools used at the executive level in daily decision-making.

The 5 Steps of the Consulting Engagement Cycle

Consulting Matters

Your marketing efforts have paid off. All of your activities on social media and doing speeches worked. You created a proposal, negotiated and renegotiated with your client and the deal is done. And now you’re wondering what to do now.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Maximize Your Impact by Creating an Online Course with Christy Ogilvie

Consulting Matters

"OMG - could anything else go wrong?". You know the feeling I'm talking about - the one that describes 2020 perfectly.

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5 Things to Remember When Pricing Your Consulting

Consulting Matters

If you struggle with determining how to set a price for your consulting services, don’t worry you are not alone.

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Employee Engagement is Unethical

Consulting Matters

When I met with three aspiring consultants who are very passionate about parlaying their experience to help companies create healthy work environments and engaged employees. They almost fell out their chairs when I told them that I am starting to see that employee engagement is actually unethical.

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Anyone Can Succeed - Celebrating 15 Years of Consulting Success with Dan Weedin

Consulting Matters

Bosses, colleagues and friends all questioned the wisdom of quitting his high-paying job and steady paycheck for the unknowns of starting his own consulting business. After over 15 years of consistent and growing consulting success - they now understand exactly why he did it.

The Heart of Value Propositions - What You Really Offer Clients

Consulting Matters

“Because relationships are mutual, partners share a single fate; no action benefits one and harms the other.” ” (Lewis, Amini and Lannon). Have you ever read a book that you know will change your life?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Build a Consulting Website

Consulting Matters

Do you have a consulting website? For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume.

How To 232

Want to Start a Consulting Business? 10 Reasons Why You Should!

Consulting Matters

This year marked my official 10 year anniversary of starting my own consulting business. It was back in 2010 when I officially launched my website and grew my consulting business from $0-$300,000 in the first 18 months. Sounds exciting, right? I got a vision, had the courage to pursue it, and "Bam!"

Consulting vs. Leading

Consulting Matters

Too many consultants tank their success because they do not clearly understand the difference between consulting vs. leading. Consulting is a defined role that is distinct from leadership. A consultant is one who helps a leader by framing the problems that the leader is accountable for solving.

How to Overcome Your Imposter Syndrome Fears

Consulting Matters

One of the most agonizing (and least talked about) experiences that keeps really smart people from building the consulting and coaching businesses of their dreams is the fear of not having what it takes.

How To 261

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

5 Reasons Why Your Client Needs You to Charge What You're Worth

Consulting Matters

Most consultants get anxiety attacks when it comes to talking about money with potential clients.

How to Trust Your Gut and Find Your Path to Success with Kelly Collins-Lintz

Consulting Matters

This just in: doing what everyone expects of you is OUT, doing what what makes you happy is IN.

Film 177

5 Ways Playing Small is Sabotaging Your Consulting Success

Consulting Matters

"Playing small" is making choices that put a lid on your true potential. It's the part of you that wants to protect your comfort, security and validation in the short-term at the expense of what is possible in the long-term.

5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

The cold, hard facts about the consulting profession is that most change efforts fail. The failure has little to do with the quality of our project plans or recommended message points. Failure has everything do with ineffective change leadership at the top.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Consulting vs. Coaching

Consulting Matters

The two most popular paths high achievers take when they leave corporate is to either start their own consulting business or start their own coaching business.

Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong!

Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong!

Laid off? Five Ways to Cope with the Stress, Shame and Fear

Consulting Matters

As a business mentor to aspiring consulting and coaching business owners, I deal with people who have been laid off all the time. I sit with their shame and fear as they find their courage to pursue the entrepreneurial dreams that the layoff simply accelerated.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

How Much Does Running a Consulting/Coaching Business Cost? Here's How to Figure it Out

Consulting Matters

Thinking about starting your own business and want to know exactly what it'll cost to make that happen? Then you're going to LOVE this week's tutorial video.

How to Uncover Your Big, Sexy Breakthrough Idea

Consulting Matters

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness.

How To 208

Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business.

How To 199

10 Ways To Making Money And A Difference as a Consultant & Coach (Number 2 Is My Favorite)

Consulting Matters

If you want to start or grow a profitable consulting and coaching business you need systems and processes to consistently attract, impress and convert a steady stream of ideal clients and deliver exceptional results once you land them.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

The Tyranny of Perfectionism (And Why It's Jacking Your Business Results)

Consulting Matters

Ever hold off on launching your website because you are just not crazy about the font size or accent colors that your graphic designer has selected for you? Have you paused on hitting publish on a blog post because you just need one more person to reassure you it is good?

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5 Steps to Strategically Positioning Your Consulting

Consulting Matters

Are you tired of the endless chase for small-paying consulting gigs? Are you so over those labor intensive projects that keep you as busy as you were when you were an employee?

The Consultant's Role: How to Position Yourself for Maximum Influence

Consulting Matters

Are you thinking about becoming a consultant but not sure what the consultant's role entails? Are you currently a consultant and tired of shadow boxing negative stereotypes about this role and want to be seen as an essential strategic partner to executives?

How To 156

How to Define Success on Your Own Terms

Consulting Matters

“If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.” ” - Anna Quindlen. I really don’t know when I lost my passion for my role as an internal consultant at Walt Disney World.

How To 193

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Reasons for Today's Stress Pandemic (and Why High-Achieving Women Suffer the Most)

Consulting Matters

It’s a jungle out there Disorder and confusion everywhere No one seems to care, well I do Hey, who’s in charge here…” Randy Newman, It’s a Jungle Out There. As a consultant, I have exposure to the inner workings of companies of all sizes and in all industries.

How to Treat Your Business as the Ultimate Job Promotion

Consulting Matters

The best thing about leaping from corporate into running your own business is having control over your career, time and earning potential. But for a lot of us - we don't fully take advantage of this power we risked so much to find. We work a ton of hours.

How To 193

Want to Conduct Organizational Assessments? Here's How to Get Started

Consulting Matters

You can look at the role of a consultant as someone who simply provides solutions to enhance leadership and business results.

How To 156

10 Questions to Determine if a Client is Worthy of You

Consulting Matters

If you're a consulting or coaching business owner, you probably invest a ton of time, money and mental energy trying to find your perfect clients and convince them of your value.

Energy 193

Catch Them If You Can: The Passive Candidates Edition

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.