Consulting Matters

7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 5 Steps of the Consulting Engagement Cycle

Consulting Matters

Your marketing efforts have paid off. All of your activities on social media and doing speeches worked. You created a proposal, negotiated and renegotiated with your client and the deal is done. And now you’re wondering what to do now.

Employee Engagement is Unethical

Consulting Matters

When I met with three aspiring consultants who are very passionate about parlaying their experience to help companies create healthy work environments and engaged employees. They almost fell out their chairs when I told them that I am starting to see that employee engagement is actually unethical.

System 186

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The ONE THING You Need to Make a Successful Leap Into Consulting or Coaching

Consulting Matters

If you are interested in leaving your current job for the potential of running your own consulting or coaching practice, there is only one thing you need. You may think you need a lot of money in the bank and a "rolodex" of potential clients and referrals.

5 Things to Remember When Pricing Your Consulting

Consulting Matters

If you struggle with determining how to set a price for your consulting services, don’t worry you are not alone.

eBook 204

The Heart of Value Propositions - What You Really Offer Clients

Consulting Matters

“Because relationships are mutual, partners share a single fate; no action benefits one and harms the other.” ” (Lewis, Amini and Lannon). Have you ever read a book that you know will change your life?

Anyone Can Succeed - Celebrating 15 Years of Consulting Success with Dan Weedin

Consulting Matters

Bosses, colleagues and friends all questioned the wisdom of quitting his high-paying job and steady paycheck for the unknowns of starting his own consulting business. After over 15 years of consistent and growing consulting success - they now understand exactly why he did it.

Consulting vs. Leading

Consulting Matters

Too many consultants tank their success because they do not clearly understand the difference between consulting vs. leading. Consulting is a defined role that is distinct from leadership. A consultant is one who helps a leader by framing the problems that the leader is accountable for solving.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Want to Start a Consulting Business? 10 Reasons Why You Should!

Consulting Matters

This year marked my official 10 year anniversary of starting my own consulting business. It was back in 2010 when I officially launched my website and grew my consulting business from $0-$300,000 in the first 18 months. Sounds exciting, right? I got a vision, had the courage to pursue it, and "Bam!"

5 Reasons Why Your Client Needs You to Charge What You're Worth

Consulting Matters

Most consultants get anxiety attacks when it comes to talking about money with potential clients.

How to Trust Your Gut and Find Your Path to Success with Kelly Collins-Lintz

Consulting Matters

This just in: doing what everyone expects of you is OUT, doing what what makes you happy is IN.

Film 177

Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong!

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Before You Plan for 2021, Do this 2020 Review

Consulting Matters

We're coming up on the end of the year and it's time to review what worked and didn't so we can come up with plans for 2021, right? Wrong!

Five Steps to Designing a High-Impact Executive Team Meeting Agenda

Consulting Matters

At some point all consultants will be on the hook to lead a senior team meeting. Meetings get such a bad rap now and are perceived as a waste of time either because they lack purpose, focus or exceptional facilitator who is able to draw together and synthesize disparate perspectives. A key way that you can establish your credibility as a consultant and offer tremendous client value is through the process you use to get a senior team "singing off the same song sheet.".

How Much Does Running a Consulting/Coaching Business Cost? Here's How to Figure it Out

Consulting Matters

Thinking about starting your own business and want to know exactly what it'll cost to make that happen? Then you're going to LOVE this week's tutorial video.

How to Build a Consulting Website

Consulting Matters

Do you have a consulting website? For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume. They believe myths such as "you can't find clients through your website" or "your website plays a small role in your business" and wind up leaving money and opportunity all over the table. FACT: You can attract high-paying clients by virtue of your website. You can set it up to act as your 24/7 marketing machine.

How To 178

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

How to Overcome Your Imposter Syndrome Fears

Consulting Matters

One of the most agonizing (and least talked about) experiences that keeps really smart people from building the consulting and coaching businesses of their dreams is the fear of not having what it takes. The fear might be not having what it takes to do the marketing and attract clients or even if they landed clients they wouldn't have the goods to back up whatever promises they made in their marketing. This all-too-common fear is called Imposter Syndrome.

How To 200

5 Steps to Strategically Positioning Your Consulting

Consulting Matters

Are you tired of the endless chase for small-paying consulting gigs? Are you so over those labor intensive projects that keep you as busy as you were when you were an employee?

The Consultant's Role: How to Position Yourself for Maximum Influence

Consulting Matters

Are you thinking about becoming a consultant but not sure what the consultant's role entails? Are you currently a consultant and tired of shadow boxing negative stereotypes about this role and want to be seen as an essential strategic partner to executives?

How To 156

Want to Conduct Organizational Assessments? Here's How to Get Started

Consulting Matters

You can look at the role of a consultant as someone who simply provides solutions to enhance leadership and business results.

How To 156

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Struggling with writing website copy? Here's my tips to spark your clarity

Consulting Matters

Are you working on a website (or know you need to) but are stuck because you can't seem to find the words for your copy that describes what you do and the value that you create? Don't worry - you are not alone!

5 Ways Playing Small is Sabotaging Your Consulting Success

Consulting Matters

"Playing small" is making choices that put a lid on your true potential. It's the part of you that wants to protect your comfort, security and validation in the short-term at the expense of what is possible in the long-term. These feelings are particularly acute for both new and seasoned consulting and coaching business owners which in comparison to other business owners, growing to the next level is personal because your business is based on you. Your ideas. Your expertise.

Want to Create an Online Course? Three Types of Profitable Consulting Courses

Consulting Matters

Are you thinking about creating an online course but aren't sure if they are profitable for consultants? More than likely, my answer to you will be yes.

Course 156

How to Design an Offer Consulting Clients Will Love

Consulting Matters

Have you ever wondered. What services do I offer my consulting clients? How to frame my products and services in such a way that they will be irresistible to executive clients?". If so, you're gonna love today's training on how to design consulting offers.that convert.

B2C 156

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Want to land a six-figure consulting project? Swipe my consulting proposal template

Consulting Matters

Want to know what a perfect consulting proposal template looks like? Wish someone can take you behind the scenes so you can see for yourself how to structure a consulting proposal that commands six-figures?

5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

The cold, hard facts about the consulting profession is that most change efforts fail. The failure has little to do with the quality of our project plans or recommended message points. Failure has everything do with ineffective change leadership at the top. It's for this reason, the number predictor of the sustainability and impact of our work is the commitment of the leader that we are supporting, who is ultimately responsible for the change's success.

Consulting vs. Coaching

Consulting Matters

The two most popular paths high achievers take when they leave corporate is to either start their own consulting business or start their own coaching business. In this blog post I want to help you understand the difference between the two so that you can you know which one is right for you AND set yourself up for success. The Difference Between the Role of a Consultant and a Coach. Consultants and coaches are both executive advisors.

How to Discover Your Purpose

Consulting Matters

Are you at a point in your career where you're starting to ask life's big questions: Who am I? What do I want? What is my purpose? Then you're going to be relieved that I put together this video to help you start finding answers. Let me give you a few things to think about as you watch this video: Questioning your identity and wondering about your values isn't a sign that everything is falling apart (even though it feels that way.)

How To 202

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Laid off? Five Ways to Cope with the Stress, Shame and Fear

Consulting Matters

As a business mentor to aspiring consulting and coaching business owners, I deal with people who have been laid off all the time. I sit with their shame and fear as they find their courage to pursue the entrepreneurial dreams that the layoff simply accelerated. It's hard enough when it's only your career that takes a hit. For many who are dealing with layoffs right now, it's a career hit, in the middle of a health crisis, in a market where no one is hiring.

Talent 163

How I Ditched the Fear of Being Seen and Launched my REAL Business

Consulting Matters

I’ll never forget the moment the Disney team turned around the performance of the Animal Kingdom theme park. This beautiful park opened in 1999, full of compelling backstories and adventure. However, it wasn’t resonating with the Disney guests as expected. The breakthrough solution to this challenge came in the middle of a 2-day strategy session.

Film 191

Laid off from work? Here's what to do next.

Consulting Matters

There is nothing more gut-wrenching than after investing years in a company and a career than getting laid off from work. Your mind gets that it's not about you. You understand the business rationale and the economic conditions that led your company make this decision that is completely changing your life. But your heart.that's a whole different story. Unproductive questions about what you could have done differently and fears about the unknown are keeping you at up at night.

How to Uncover Your Big, Sexy Breakthrough Idea

Consulting Matters

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness. Daniel Goldman did the same with emotional intelligence. Simon Sinek - your "why", Donald Miller - "story brand" and the list goes on. What's A Big Breakthrough Idea? At the core of what you do isn't your methods or techniques.

Catch Them If You Can: The Passive Candidates Edition

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.