Consulting Matters

The Consultant's Role: How to Position Yourself for Maximum Influence

Consulting Matters

Are you thinking about becoming a consultant but not sure what the consultant's role entails? Are you currently a consultant and tired of shadow boxing negative stereotypes about this role and want to be seen as an essential strategic partner to executives?

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Want to Conduct Organizational Assessments? Here's How to Get Started

Consulting Matters

You can look at the role of a consultant as someone who simply provides solutions to enhance leadership and business results.

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How to Overcome Your Imposter Syndrome Fears

Consulting Matters

One of the most agonizing (and least talked about) experiences that keeps really smart people from building the consulting and coaching businesses of their dreams is the fear of not having what it takes.

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5 Ways Playing Small is Sabotaging Your Consulting Success

Consulting Matters

"Playing small" is making choices that put a lid on your true potential. It's the part of you that wants to protect your comfort, security and validation in the short-term at the expense of what is possible in the long-term.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Struggling with writing website copy? Here's my tips to spark your clarity

Consulting Matters

Are you working on a website (or know you need to) but are stuck because you can't seem to find the words for your copy that describes what you do and the value that you create? Don't worry - you are not alone!

How to Build a Consulting Website

Consulting Matters

Do you have a consulting website? For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume. They believe myths such as "you can't find clients through your website" or "your website plays a small role in your business" and wind up leaving money and opportunity all over the table. FACT: You can attract high-paying clients by virtue of your website. You can set it up to act as your 24/7 marketing machine.

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Consulting vs. Coaching

Consulting Matters

The two most popular paths high achievers take when they leave corporate is to either start their own consulting business or start their own coaching business.

How to Uncover Your Big, Sexy Breakthrough Idea

Consulting Matters

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness.

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How to Clarify Your Ideal Consulting Client

Consulting Matters

Do you know who your ideal consulting client is? Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. Here's the thing: You can do decent work with a lot of different leaders.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Ways To Making Money And A Difference as a Consultant & Coach (Number 2 Is My Favorite)

Consulting Matters

If you want to start or grow a profitable consulting and coaching business you need systems and processes to consistently attract, impress and convert a steady stream of ideal clients and deliver exceptional results once you land them.

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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business.

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The Tyranny of Perfectionism (And Why It's Jacking Your Business Results)

Consulting Matters

Ever hold off on launching your website because you are just not crazy about the font size or accent colors that your graphic designer has selected for you? Have you paused on hitting publish on a blog post because you just need one more person to reassure you it is good?

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How to Define Success on Your Own Terms

Consulting Matters

“If your success is not on your own terms, if it looks good to the world but does not feel good in your heart, it is not success at all.” ” - Anna Quindlen. I really don’t know when I lost my passion for my role as an internal consultant at Walt Disney World.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Reasons for Today's Stress Pandemic (and Why High-Achieving Women Suffer the Most)

Consulting Matters

It’s a jungle out there Disorder and confusion everywhere No one seems to care, well I do Hey, who’s in charge here…” Randy Newman, It’s a Jungle Out There. As a consultant, I have exposure to the inner workings of companies of all sizes and in all industries.

How to Treat Your Business as the Ultimate Job Promotion

Consulting Matters

The best thing about leaping from corporate into running your own business is having control over your career, time and earning potential. But for a lot of us - we don't fully take advantage of this power we risked so much to find. We work a ton of hours.

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The Business Empath's Guide to Consulting & Coaching

Consulting Matters

Do you feel overwhelmed by the issues and challenges your clients are experiencing? Do unhealthy work environments and power-over leadership practices burn you out and drain you? If so, you might be an empath.

How to Confidently Articulate the Value of What You Do

Consulting Matters

Over the years there has been one particular roadblock that I watch both new and experienced consultants and coaches hit time and time again. The truth is, I hit the same roadblock when I first started. We all know we have tremendous value to offer our clients.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Nice Consultants and Coaches vs. Good Ones

Consulting Matters

If you really want to make money and a difference as a consultant or coach, you can't get there by being nice. You have to be good. Nice on the surface appears more ethical and in alignment with one's integrity. A "nice" consultant or coach delivers what a client asks for.

Is Your Client Taking Advantage of You?

Consulting Matters

There is a difference between a paying client and a strategic partner. A paying client is someone who will sign on the dotted line and hire you to deliver your coaching or consulting services. A strategic partner is all together different.

10 Questions to Determine if a Client is Worthy of You

Consulting Matters

If you're a consulting or coaching business owner, you probably invest a ton of time, money and mental energy trying to find your perfect clients and convince them of your value.

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Warning! Is Subcontracting Sabotaging Your Impact & Earning Potential?

Consulting Matters

One of the biggest mistakes that purpose-driven consultants and coaches make is pursuing a subcontracting business model. What is a Subcontracting Business Model?

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

The Gift of Failure

Consulting Matters

“ Oh it’s going to be all right This is love…this is life When times get tough and still worth the fight This is love, this is life The road here is paved with the brokenhearted We have gotta finish what we started Oh we gotta hold on tight This is love…this is life!”

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5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

The cold, hard facts about the consulting profession is that most change efforts fail. The failure has little to do with the quality of our project plans or recommended message points. Failure has everything do with ineffective change leadership at the top. It's for this reason, the number predictor of the sustainability and impact of our work is the commitment of the leader that we are supporting, who is ultimately responsible for the change's success.

The Science of Burnout: Interview with Dr. Sangeeta Pati

Consulting Matters

Interview Transcript: Betsy: Good afternoon. I am Betsy Jordyn and I am so excited to have Dr. Sangeeta Pati here. She is an integrative health doctor who completely was instrumental in helping my overcome my burnout. Thank you, thank you, thank you Dr. Pati for coming to talk to us today.

7 Traits that Make You Instantly Credible with Senior Leaders

Consulting Matters

You don’t need masters’ degree or unique certifications to break into corporate consulting or coaching. You also don’t need to become some marketing guru to land work with the C-Suite.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Consultants and Coaches vs. Subcontractors

Consulting Matters

A couple of days ago I wrote an article that differentiates between consultants and coaches and the respective business models. I realized that I was remiss in pointing out one business model that both might choose: becoming a subcontractor.

7 Questions to Validate that Consulting/Coaching Business Ownership is Right for You

Consulting Matters

Want rock-solid confidence that starting or growing your own consulting or coaching business is right for you? Use these questions to help you get it. What is telling you that you want to grow your own consulting or coaching business?

What You Should Know About Power, Leadership and Consulting

Consulting Matters

At the end of the day, executive leadership is about power. The quality of an executive isn't defined by whether or not they take the time to get to walk their areas and get to know their employees personally.

The Little Known Strategy for Becoming an Executive Advisor

Consulting Matters

Almost all the consultants and coaches that I mentor want to become an executive advisor. For some this means that they want to work with more senior leaders in larger companies. For others this means that they want all of their revenue to come from their ability to give expert advice to executives.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.