Consulting Matters

Five Things To Know About Your Ideal Client

Consulting Matters

Today, we're talking about the five simple steps to developing your ideal client archetype, which builds on what we talked about in my last two blogs, why people don't get it when you speak and write about what you do and what is ideal client archetype and why you need one.

Why You Need An Ideal Client Archetype

Consulting Matters

Seth Godin says, "When you speak to everyone, you speak to no one.". This quote was a catalyst that completely transformed my approach to growing my own business and helping others do the same.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it.

Why People Don’t “Get It” When You Talk and Write About What You Do

Consulting Matters

Have you ever been asked "what do you do?" at a networking event or just at a party, and despite your best attempt at a response, all you got was blank stares? Or have you spent a ton of time working on website copy, and the response was crickets?

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

Let's be real - you don't want to grow your OWN consulting or coaching business for the money. If you were in it for the money, you'd stay in corporate.

B2C 263

How to Use Your Love for Learning to Take Bigger Risks with Katie Anderson

Consulting Matters

Explore the connection between learning and having a learning mindset that drives exponential success with my guest, Katie Anderson. Katie is a leadership consultant, entrepreneur, keynote speaker, and best-selling author.

How To Use Your Strengths To Sell and Earn More with Leslie Lyons

Consulting Matters

How can you use your strengths to land more clients and earn what you're worth? Leslie Lyons and I do a deep dive into the Enneagram tool and how to use it to sell more effectively and overcome the issues and challenges that cause us to sabotage ourselves and play small.

How To Pivot From Pair of Hands To Sought-After Expert with Dianna Denney

Consulting Matters

Get ready for on-air coaching on pivoting your brand and business from pair of hands to sought-after expert with my guest Dianna Deeney.

How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial

Consulting Matters

How do you build a brand? If you've been listening to my series on "owning your strengths," you want a high income and high-impact coaching or consulting business that leverages your strengths! Strengths are the key to helping you activate your passion and purpose in the world.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Step Into Your Power As A Consultant And Coach with Jahaan Blake

Consulting Matters

Jahaan Blake explores how she let go of the "shoulds" and "ought to's" to become the champion of her dreams in today's conversation on "Owning Your Strengths.". I was Jahaan's first business mentor when she started her business.

Sports 156

How to Find Joy and Confidence in Your Strengths with Jennifer Starns

Consulting Matters

Do you have your own business? Does it bring you joy? Are you thinking seriously about starting your own business and want one that brings you joy but need a push of encouragement? Get ready for actionable inspiration from Jennifer Starns.

How To Align Your Business To Your Superpowers with Renee Brauns

Consulting Matters

Is your business aligned to your superpowers? If not, get ready for some actionable tips and guidance from Renee Brauns to make that happen. Renee worked her way up into leadership roles.

Four Types of Superpowers for Consultants and Coaches

Consulting Matters

Are you ready to find your superpower? Even though you've taken personality tests and can easily list your strengths, you may still be unclear about what you do that makes you unique and intensely valuable to the people you want to serve.

12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do.

The ONE THING You Need to Make a Successful Leap Into Consulting or Coaching

Consulting Matters

If you are interested in leaving your current job for the potential of running your own consulting or coaching practice, there is only one thing you need. You may think you need a lot of money in the bank and a "rolodex" of potential clients and referrals.

5 Reasons Why Your Client Needs You to Charge What You're Worth

Consulting Matters

Most consultants get anxiety attacks when it comes to talking about money with potential clients.

How to Reverse Engineer Your Fear with Roy Bell

Consulting Matters

Big changes in your career or taking risks with your business can be scary. But it's also an opportunity to reverse engineer your fear and step into something great! Today, I continue my conversation with Roy Bell.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

How to Trust Your Gut and Find Your Path to Success with Kelly Collins-Lintz

Consulting Matters

This just in: doing what everyone expects of you is OUT, doing what what makes you happy is IN.

How to Maximize Your Impact by Creating an Online Course with Christy Ogilvie

Consulting Matters

"OMG - could anything else go wrong?". You know the feeling I'm talking about - the one that describes 2020 perfectly.

Course 249

Reposition Your Strengths to Create Your Dream Business with Roy Bell

Consulting Matters

Get ready for a powerful conversation about why letting go of the business you think you should have IS THE WAY to the business that is meant for you.

Want to Start a Consulting Business? 10 Reasons Why You Should!

Consulting Matters

This year marked my official 10 year anniversary of starting my own consulting business. It was back in 2010 when I officially launched my website and grew my consulting business from $0-$300,000 in the first 18 months. Sounds exciting, right? I got a vision, had the courage to pursue it, and "Bam!"

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

Anyone Can Succeed - Celebrating 15 Years of Consulting Success with Dan Weedin

Consulting Matters

Bosses, colleagues and friends all questioned the wisdom of quitting his high-paying job and steady paycheck for the unknowns of starting his own consulting business. After over 15 years of consistent and growing consulting success - they now understand exactly why he did it.

How Much Does Running a Consulting/Coaching Business Cost? Here's How to Figure it Out

Consulting Matters

Thinking about starting your own business and want to know exactly what it'll cost to make that happen? Then you're going to LOVE this week's tutorial video.

How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Jared Nichols has always been an independent thinker and never wanted to work for someone else. I met Jared several years ago when we worked with a company helping us build our online platform and get started creating content.

The Heart of Value Propositions - What You Really Offer Clients

Consulting Matters

“Because relationships are mutual, partners share a single fate; no action benefits one and harms the other.” ” (Lewis, Amini and Lannon). Have you ever read a book that you know will change your life?

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Consulting vs. Leading

Consulting Matters

Too many consultants tank their success because they do not clearly understand the difference between consulting vs. leading. Consulting is a defined role that is distinct from leadership. A consultant is one who helps a leader by framing the problems that the leader is accountable for solving.

Amplify Your Brand Image by Writing Books with Roberta Matuson

Consulting Matters

I have known Roberta Matuson for over ten years. I have witnessed her remarkable journey from a start-up consulting business owner to an established expert with five published books and author of articles featured in Fast company, the Wall Street Journal, the New York Times, Forbes.

How To Become a Thought Leader by Trusting Your Ideas with Dan Weedin

Consulting Matters

Dan Weedin, a treasured colleague of mine for over ten years, is an experienced entrepreneur, thought leader, author, and award-winning speaker who has a passion for consulting, coaching, and mentoring other entrepreneurs and business professionals.

5 Things to Remember When Pricing Your Consulting

Consulting Matters

If you struggle with determining how to set a price for your consulting services, don’t worry you are not alone.

eBook 227

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

The 5 Steps of the Consulting Engagement Cycle

Consulting Matters

Your marketing efforts have paid off. All of your activities on social media and doing speeches worked. You created a proposal, negotiated and renegotiated with your client and the deal is done. And now you’re wondering what to do now.

How to Overcome Your Imposter Syndrome Fears

Consulting Matters

One of the most agonizing (and least talked about) experiences that keeps really smart people from building the consulting and coaching businesses of their dreams is the fear of not having what it takes.

How To 263

Employee Engagement is Unethical

Consulting Matters

When I met with three aspiring consultants who are very passionate about parlaying their experience to help companies create healthy work environments and engaged employees. They almost fell out their chairs when I told them that I am starting to see that employee engagement is actually unethical.

How to Build a Consulting Website

Consulting Matters

Do you have a consulting website? For many consultants and coaches - both new and seasoned - they see their website as nothing more than an online brochure or resume.

How To 232

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.