Alan Weiss

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80% Ready: Move

Alan Weiss

When you’re 80% ready, move. You can fine-tune after that. You’ll never be 100% ready, and that final 20% represents most of your labor and is seldom ever appreciated by a reader, an audience, or a client.

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Time Out!

Alan Weiss

It’s interesting how much more effective college ongoing coaching direction is in basketball than football. I think it’s because fewer players are involved, the coach is closer to the action, the coach has usually been a former player, and they can set strategies against individual strengths and weaknesses of the opponents. And, of course, it’s not the pros where you’re dealing with players who are mega-wealthy prima donnas who feel they come first.

Course 52
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What’s in it for Them?

Alan Weiss

Behind every corporate business objective are personal objectives of the person or people advocating the goal. Find out what they are (reduced stress, shorter hours, higher visibility, larger bonus, etc.) and you’ll achieve an important emotional connection that will enhance your chances to be selected for the engagement.

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Anticipation

Alan Weiss

I love the server or bartender who says, “Would you like your usual drink?” One guy sets up my martini when he sees me parking my car outside. Or when they automatically bring my wife a diet soda refill when the class is two-thirds empty. There are people in many stores waiting to help you, and approach you when you seem like you’re trying to find something.

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Of Course You Have the Time

Alan Weiss

Time and money are not resources, they are priorities. That is, a buyer can “reallocate” them to higher needs. We do this all the time, deciding to spend money on an unanticipated opportunity and spend time at a newly-scheduled event. Hence, “We have no budget” and “I have no time” are specious arguments, so stop packing your tent and leaving when you hear them.

Course 52
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Maybe THIS Is “Digital Transformation”

Alan Weiss

Once upon a time, people bought newer cars (used or brand new) based on improved performance and more modern styling. The technology wasn’t greatly advanced. Push-button radios and automatic transmissions were hardly world-shaking. Today, cars that are very well built and highly safe, with ageless design, are traded in because of advances in technology.

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Are You A Guest or an Expense?

Alan Weiss

I can tell how well a hotel is managed by the staff, and whether they greet you in the halls or avert their eyes and pretend they don’t see you. It’s pretty obvious when a hotel (or restaurant) is trying to please people and generate repeat business or just trying to reduce expenses.

Hotels 52