Trending Articles

Video Messages: A Quick & Easy Way To Improve Your Marketing Results

Consulting Success

Video messages will instantly improve your marketing. Rule # 1 of marketing is this: You must stand out. Consultants often forget this rule. They’ll send LinkedIn messages or emails that do NOTHING to differentiate them from their competition.

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Overcoming pandemic fatigue: How to reenergize organizations for the long run

McKinsey

Leaders must actively manage the energy of their workforces, cultivate the quality of employee relationships, and demonstrate a capacity for resilience to recharge their organizations during crises. Insights on Organization

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Do’s and Don’ts of Case Interviewing

Tom Spencer

Reading Time: 3 minutes. Interviews are difficult – they involve researching the company, preparing for informational interviews, and practicing behavioral questions.

Bain Full Case Interview Example

Management Consulted

Listening to Bain full case interview examples can really help one prepare for their own case interview. In listening or watching this case example, you might be like our candidate, who listens often and thinks it’s pretty straight forward. But… Read Article.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Do You Want Success or Happiness?

The More Clients Blog

We all want success and happiness. And our culture encourages us to search for both. Well, what if it was easier than that? What if you didn’t need to seek for either? These are some thoughts that just came to me last week and I wrote them down.

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What’s next for remote work: An analysis of 2,000 tasks, 800 jobs, and nine countries

McKinsey

Hybrid models of remote work are likely to persist in the wake of the pandemic, mostly for a highly educated, well-paid minority of the workforce. Future of Work

3 Important Things to Get Out of a Consulting Experience

Tom Spencer

Reading Time: 3 minutes. Everyone I know in consulting entered it in large part as a means of career advancement, be it through the ranks of the consulting industry or with the intention to pivot into a different career down the line.

How Your Company Vision Contributes to Strategy Implementation

Strategic Planning and Management Insights

While having a company vision statement is great, we also encourage organizations to assess and refine their mid-term vision on a regular basis. Your company vision serves as the foundation to your strategic plan, and it’s a critical part of the alignment and strategy implementation process.

243: Lisa Linfield—Women, It Is Time To Get Your Money Madness Under Control

On the Brink Podcast

Hear how to change your mindset and start living your Best Life. Lisa Linfeld is a special woman leader with a passion to teach women about how to rethink their lives by changing their mindset.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Discipline Fatigue

CaseInterview.com

I was brushing my teeth this morning while doing hamstring stretches with one of my feet propped up on the bathroom counter. I do this every time I brush my teeth. I do this because it’s part of my physical therapy back pain prevention routine.

Six golden rules for ecosystem players to win in Vietnam

McKinsey

Focusing on customer engagement, talent, and data analytics could unlock success in the country’s emerging ecosystem economy. Our Insights

Friday Fusion: November 20, 2020

Tsavo Neal

What are the top traits of a hugely successful salesperson? You’ve seen them before: some people are just born great at sales. Others? Not so much. However, I think that sales is a skill that can be developed. In Andrew Sobel’s new book, It Starts With Clients , he talks about the habits of a rainmaker — a highly successful salesperson. Here are a few of those habits: Adopt the advisor mindset rather than the expert-for-hire mindset.

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The Future of Higher Education with Dr. Joseph Sallustio

Strategic Planning and Management Insights

Joe Sallustio is the Executive Vice President & Chief Operating Officer of Claremont Lincoln University, a school offering socially conscious graduate degrees.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

What content marketing makes sense?

Kai Davis

A reader question through my reader survey ( [link] ). They ask: How can I best reach potential buyers/decision-makers? The most obvious content marketing seems to be more relevant to peers than clients….

Can’t agree on the way forward in the crisis?

The Source

How many of the following challenges does your consulting firm face? Please select all those that apply: 1. We’re designing new services and products that will appeal to clients in the current climate. We’ve reorganised so that previously separate teams will work together more to deliver these.

Think fast: How to accelerate e-commerce growth

McKinsey

The most critical tools in successful e-commerce expansion are customer-centricity and a test-and-learn mindset. Digital Insights

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How the Biden Administration Can Make a Public Option Work

Harvard Business

The existing Medicare Advantage plan is a helpful model. Government Digital Article

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

When You’re Sunk You’re Sunk

Martinka Consulting

Forbes.com reported bankrupt Chucky Cheese is spending $2.3 million dollars to destroy 7 billion prize tickets, which would fill 65 cargo-shipping containers. Because it’s about 25% of the $9 million cost if they were redeemed for prizes. We all deal with sunk costs. Buy a new car, decide you don’t like it, you’re out the 20% they say is the immediate market discount. Invest in a new machine, it’s not what you really need, you’re out.

Consultant Marketing Synchronicity

Jerry Fletcher

It is Friday the 13 th as I write this. That has always been a lucky day for me. And this week has proven positive as well. Monday, I attended my local NSA chapter monthly meeting. Virtually, of course.

The grateful pumpkin

Seth Godin Blog

It might not be autumn where you live, but the iconography of the large orange pumpkin travels around the world. People carve faces into them, stick a candle inside and use them to ward off the darkness. Perhaps we could consider writing on one instead.

Four ways to accelerate the creation of data ecosystems

McKinsey

Public and private organizations rapidly set up data ecosystems to help fight COVID-19. Even in the absence of a crisis, companies can fast-track ecosystem development. Analytics Insights

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

The Case for Asking Sensitive Questions

Harvard Business

Research shows they don’t make people as uncomfortable as you think — and they can actually improve relationships. Communication Difficult conversations Digital Article

Is Strategy still Relevant to Organization Design?

Kates Kesler

The axiom has always been to start with a clear strategy if you want to design a sound organization. But, is detailed strategy work even relevant in a world where the external environment is continually changing, requiring companies to regularly shift direction and priorities? On the contrary, we believe strategy is more important than ever. Both strategy and organization have to be dynamic.

What We’re Grateful for at Leadership Vision in 2020

Leadership Vision Consulting

On this episode of the Leadership Vision Podcast, our team members reflect on the things that we're most thankful for in 2020 and how those things are informing us going forward.

Today is Worldwide Backup Day

Seth Godin Blog

Google is not your friend, it’s a tool. It’s been 2,702 days since they shut down Google Reader and people still remember. Or consider that Google can shut you out of all their services with no recourse or appeal possible. All your data, photos, calendars, emails… gone.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Eight lessons on how to get the growth you planned

McKinsey

Now is not the time to slow down. Growth initiatives are critical for value creation, even survival, throughout an economic cycle. Strategy & Corporate Finance Insights

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How Fake Customer Reviews Do — and Don’t — Work

Harvard Business

New research reveals the short-term gains and long-term costs. Sales Social platforms Digital Article

The True Cost Of Losing An RFP

Forbes Leadership Strategy

Are you Request for Proposal winner or loser? Leadership Strategy /leadership-strategy Leadership /leadership Leadership Strategy /leadership-strategy Small Business /small-business Entrepreneurs /entrepreneurs leadership