Rule of Thumb #2: Use Behavioral Lenses to Innovate and Adapt to Changes
Steve Shu Consulting
JANUARY 4, 2023
2009; Johnson and Goldstein, 2003; Johnson et al., There will be some players that will be way more agile than others and able to capitalize on both important behavioral implications and operational tactics. 4 (2009): 1639-1674. However, there will also be those that look at this as an opportunity. Madrian, and Andrew Metrick.
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