Rule of Thumb #2: Use Behavioral Lenses to Innovate and Adapt to Changes
Steve Shu Consulting
JANUARY 4, 2023
2009; Johnson and Goldstein, 2003; Johnson et al., 4 (2009): 1639-1674. ” Marketing Letters 23, no. Let’s take just one of five behavioral angles I cover at Cornell in my applied behavioral economics courses, namely choice architecture. ” The Quarterly Journal of Economics 124, no. Johnson, Eric J., Johnson, Eric J.,
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