Is Behavioral Economics Used in Business?
Steve Shu Consulting
APRIL 19, 2018
” Broad conscious, concerted efforts to apply behavioral economics probably did not begin until sometime after 2008 with the release of Thaler and Sunstein’s book, Nudge. Mercer UK – Personalised Pension Videos. Acorns – Temporal Reframing and Savings: A Field Experiment.
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