Rule of Thumb #2: Use Behavioral Lenses to Innovate and Adapt to Changes
Steve Shu Consulting
JANUARY 4, 2023
2009; Johnson and Goldstein, 2003; Johnson et al., 5649 (2003): 1338-1339. Let’s take just one of five behavioral angles I cover at Cornell in my applied behavioral economics courses, namely choice architecture. What if people don’t accept defaults? But this discussion isn’t limited to Secure Act 2.0…. 4 (2009): 1639-1674.
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