Prudent Pedal

How to Present to Executives

Prudent Pedal

Over my career, I have received, given or simply observed thousands of briefings, pitches, and proposals. There is a clear delineation between effective and ineffective presenters and business-development winners and losers.

Ready to Change

Prudent Pedal

In the past, I’ve manned a suicide hotline. I’ve worked with troubled youth. I’ve spent time around 12-Step programs. Today, I work as a grief counselor. I have received much training to prepare me for each of these roles.

8. What Is My Attitude Toward My Life in My Firm? 10 Questions Prudent Firms Ask Themselves

Prudent Pedal

If your career with your firm ended today, would you be satisfied with the life you have led and your work’s contribution to it? That’s a big question. AND, perhaps one you might answer differently on a given day. Take a minute, look back at your time with your current firm.

52

Taking the Path of Least Resistance

Prudent Pedal

Human beings love the path of least resistance. We want the easy route to success, fame, wealth or power. Time and effort are for chumps. Managing partners want a brand like Apple. Practice leaders want super-charged growth—today. Business developers want uncontested, easy to close leads.

Media 52

The Definitive Guide to Becoming a High-Growth Company

Why do some companies grow at a double-digit pace every year, while others experience nominal (or even flat) growth year over year? Discover the common attributes that your High-Growth Clients have in common as they outperform their competition in top-line growth!

Identifying Market Opportunities

Prudent Pedal

A growing number of Americans self-describe as “spiritual, not religious” or have given up on God and religion altogether. In fact, several empirical studies show that America is becoming less religious.

Creating an “Umbrella” Brand: Brand Mistake No. 10

Prudent Pedal

“Master brand” is a term used frequently in professional services. A master brand allows a firm to present itself under a single moniker, one visual identity, one value proposition, and one tagline. Either no sub-brands exist or those that do are properly subservient to the master brand.

Lessons from a Life in Marketing Leadership

Prudent Pedal

This past week I said, “Happy retirement!” to the best manager and leader with whom I have ever had the pleasure to work, Nancy Pechloff at Andersen. I refer to my time working with her as my “karate kid” days.

We Suck Less

Prudent Pedal

Imagine being a CMO or agency partner proposing this tagline and positioning statement to a managing partner or group of practice leaders: “We Suck Less.”. How do you think that idea would fly in the boardroom? Would you want to use it for your firm?

You Have Odd Personality Strengths

Prudent Pedal

This past week Gallup gave me an opportunity to download the details of the StrengthsFinder test I took several years ago. When I originally completed the test while reading Now, Discover Your Strengths , the test only offered insights into my Top 5 of 34 strengths.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

The Best Marketing Job in the World

Prudent Pedal

On the latest Rattle and Pedal podcast , Jason Mlicki and I wrapped up a series on “ Stupid Sh*t Marketing Should NOT Do ” and how professionals could move from checking boxes off that list to, instead, checking boxes off of my list of “ Smart Sh*t Marketing Should Do.”

If You're a SME Make Extra Money with GLG

Successful Independent Consulting

Most self-employed consultants I know have deep expertise in a certain function or industry, and nearly everyone would like to earn some extra money. If this describes you, check out what I recently discovered.

Talent 274

Consultants: Is Your Email Signature Helping You Stand Out from the Crowd?

Successful Independent Consulting

As an independent consultant, it’s vital that you convey professionalism at every step if you want to get hired at a great rate. Details matter, particularly when you’re making an initial impression.

Negotiation Tips for Independent Consultants

Successful Independent Consulting

Negotiating is typically hard for everyone, but it’s especially tough for consultants. It’s our nature to make the client happy, so negotiating for a higher rate feels awkward.

How and When to Raise Your Consulting Rate

Successful Independent Consulting

The easiest time to raise your rate is on the cusp of something new — a new year, a new project, a new client. With the new year just a few weeks away, now might be the time. This article offers ideas of how to do this, as well as some sample language to use when notifying your clients.

Marketing for Consultants Study (2019)

Consulting Success

How do you get new consulting clients? Do you have a system in place for winning consulting projects? If you’re a consultant, you’re in the business of marketing. To get consulting clients, you need to generate conversations with the right prospects. Marketing is how you generate these conversations.

Study 282

It’s Not Value. The Real Reason Consulting Prospects Act

David A Fields

Value. It’s the beating heart of the work your consulting firm produces for your clients, and it’s the reason you win consulting projects. Therefore, offering more value, along with chocolate-glazed pastries will enable you to secure bigger projects faster, right? Wrong.

The Consulting Firm Danger Zone (and How to Avoid It)

David A Fields

I’m going to walk way out on a limb and assume you want to grow your consulting firm or your bank account and/or your personal capabilities. Okay, it wasn’t much of a limb. More like lounging in a lawn chair while looking at the tree.

Inside My Daily Routine As A Consultant: Podcast #97

Consulting Success

Being able to balance building a business with having a life full of freedom that allows you to travel, spend much time with your family, and take care of yourself is an ideal daily routine for most people. Today, we get inside Michael’s daily routine as a consultant.

Building A High-Performance Consulting Team with Jeff Hahn: Podcast #105

Consulting Success

Consulting is a job for the strong and organized, especially when it comes to dealing with multiple companies. Jeff Hahn, the founding partner of Apron Food PR, shares why he decided to go out on his own and start his own consulting business. He talks about how he was able to pull off leading and.

Landing a $60 Million Deal Without a Proposal with Subir Chowdhury: Podcast #95

Consulting Success

A good consultant gathers all the information and evaluates it accurately. The more depth and understanding you have, the better results you can deliver. Subir Chowdhury, the CEO of ASI Consulting Group, believes in this concept.

Ethics 216

Niche: Required or Overblown for Your Consulting Firm?

David A Fields

You’ve undoubtedly received plenty of advice to position your consulting firm in a narrow niche. Of course, you’ve also been advised to coat your daily diet with chocolate. Maybe the latter advice was only from me, but it still counts.) Niche, chocolate. Is either one really necessary? Absolutely!

Don’t Focus on Leads For Your Consulting Business (Until You’ve Done This)

Consulting Success

Any consultant whose gone independent understands an important truth: You’re not just in the business of consulting. You’re in the business of marketing. Without marketing — generating conversations with buyers (leads) — you cannot generate revenue.

Leveraging Presence To Land Fortune 50 Consulting Clients with Harrison Monarth: Podcast #104

Consulting Success

Advocating to create an image of trust is one of the key things any consultant must strongly do in the process of starting or continuing a consultations business.

5 Decades of Critical Lessons for Your Consulting Firm

David A Fields

Can history teach your consulting firm anything? I mean, other than the importance of avoiding giant asteroids, bubonic plague and Bucky, the neighbor’s biting, St. Bernard? Maybe. I’ve cherry picked a handful of recent-ish decades and highlighted seminal (U.S.-centric)

How I Ditched the Fear of Being Seen and Launched my REAL Business

Consulting Matters

I’ll never forget the moment the Disney team turned around the performance of the Animal Kingdom theme park. This beautiful park opened in 1999, full of compelling backstories and adventure. However, it wasn’t resonating with the Disney guests as expected.

Film 249

How to Spot Golden Projects that Other Consulting Firms Miss

David A Fields

Some consulting opportunities are rotten. Blech. Don’t want ‘em. Leave ‘em, don’t look back, and set your sights on better projects for your consulting firm. But hold on, Harry. Wait, Walter? Pause, Paula?) A few of those stinky projects may actually be goldmines.

Profitable Prospecting For Consultants with Mark Hunter: Podcast #103

Consulting Success

Prospecting, especially when you are still starting your consulting business, can be a nightmare. In this episode, Mark Hunter, the man behind The Sales Hunter, shares how he created his consulting business, how he got his notable clients, and how to do profitable prospecting for consultants.

10 Consultants Share Their Best Advice: Podcast #100

Consulting Success

It is the 100thepisode of Consulting Success Podcast. To celebrate this milestone, host Michael Zipursky takes you through the top ten episodes’ key insights. Implement them in your business and apply them to your mindset to perform at even higher levels as consultants.

Prospecting Tips For Consultants with Jason Bay: Podcast #101

Consulting Success

Many consultants often get stuck when it comes to figuring out how to outbound. That is why prospecting has been a topic and a task that is avoided by most.

3 Time-Tested Keys To Get Consulting Clients: Podcast #94

Consulting Success

Every entrepreneur says that marketing is the heart and soul of the business. They’re always looking for the latest and best applications or tools that will allow them to see better results in a short period of time.

Using Equity Deals As A Consultant To Build Wealth with Roland Frasier: Podcast #93

Consulting Success

Investing money, time, and strategy in a company are the fundamentals you can apply to any industry. Founder of War Room Mastermind, Roland Frasier, shares how combining these three to equity deals can help build wealth.

A More Powerful Way to Communicate Your Consulting Firm’s Promise

David A Fields

Is your consulting firm like toothpaste? In case you’re scratching your head, trying to figure out where this is going, there’s an easy answer: No. Of course not. Your offering isn’t creamy and there’s no limit to how much consulting you can bring on a plane.

How to Spot Your Goldilocks Consulting Opportunities

David A Fields

Before Goldilocks was eaten by the three bears (or was it the three pigs?), she fussily spotted the ideal porridge, chair and bed for herself. What’s the ideal consulting opportunity for your consulting firm? There are myriad guidelines you could apply to pinpoint your ideal consulting opportunity.

Business Development Lessons From The Big Consulting Firms with Chris Spurvey: Podcast #87

Consulting Success

One of the most prominent struggles consultants and independent entrepreneurs face is to sell themselves. Typically, the amount of experience is not enough if you don’t get the value of business development.

Haiku for You and Your Consulting Firm

David A Fields

Change of pace today.Only haiku, not advice.You deserve some fun. One more week gone, andthe proposal isn’t signedShould I call again? Hooray, they said yes!Let’s Let’s review the task timeline.Uh We owe what?! She greets me warmly.The flight attendant knows me.Another Monday.