Prudent Pedal

Getting Buyer’s Journey Mapping Back On Track

Prudent Pedal

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. What have we ruined this time?

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Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s.

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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Here’s what makes it different and why it’s important. Leaders who seek me out are frustrated with their marketing results.

Building Consensus in Professional Services

Prudent Pedal

If you find yourself in a partner meeting having achieved consensus on a strategic choice without blood and guts having been spilled on the conference table, then you have probably not made a strategic choice. Professional services firms don’t build consensus any other way. Here’s why.

The Surprising Effects of Business Vs. Leisure Travel

*Already submitted with the first entry, please contact me if you would like me to write up again.

Why You Need a Selling Philosophy

Prudent Pedal

A firm’s reputation begins taking form the moment one of its employees begins interacting with a prospect. A sales meeting is one of the first and most important interactions because prospects understand that “how a firm sell me is how they will serve me.”

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Ready to Change

Prudent Pedal

In the past, I’ve manned a suicide hotline. I’ve worked with troubled youth. I’ve spent time around 12-Step programs. Today, I work as a grief counselor. I have received much training to prepare me for each of these roles.

8. What Is My Attitude Toward My Life in My Firm? 10 Questions Prudent Firms Ask Themselves

Prudent Pedal

If your career with your firm ended today, would you be satisfied with the life you have led and your work’s contribution to it? That’s a big question. AND, perhaps one you might answer differently on a given day. Take a minute, look back at your time with your current firm.

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Taking the Path of Least Resistance

Prudent Pedal

Human beings love the path of least resistance. We want the easy route to success, fame, wealth or power. Time and effort are for chumps. Managing partners want a brand like Apple. Practice leaders want super-charged growth—today. Business developers want uncontested, easy to close leads.

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Identifying Market Opportunities

Prudent Pedal

A growing number of Americans self-describe as “spiritual, not religious” or have given up on God and religion altogether. In fact, several empirical studies show that America is becoming less religious.

The Definitive Guide to Becoming a High-Growth Company

Why do some companies grow at a double-digit pace every year, while others experience nominal (or even flat) growth year over year? Discover the common attributes that your High-Growth Clients have in common as they outperform their competition in top-line growth!

The Generous Act of Marketing

Prudent Pedal

For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. These consumer-focused companies are finally learning what professional services firms have known for decades—dare I say centuries.

Creating an “Umbrella” Brand: Brand Mistake No. 10

Prudent Pedal

“Master brand” is a term used frequently in professional services. A master brand allows a firm to present itself under a single moniker, one visual identity, one value proposition, and one tagline. Either no sub-brands exist or those that do are properly subservient to the master brand.

Lessons from a Life in Marketing Leadership

Prudent Pedal

This past week I said, “Happy retirement!” to the best manager and leader with whom I have ever had the pleasure to work, Nancy Pechloff at Andersen. I refer to my time working with her as my “karate kid” days.

We Suck Less

Prudent Pedal

Imagine being a CMO or agency partner proposing this tagline and positioning statement to a managing partner or group of practice leaders: “We Suck Less.”. How do you think that idea would fly in the boardroom? Would you want to use it for your firm?

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

You Have Odd Personality Strengths

Prudent Pedal

This past week Gallup gave me an opportunity to download the details of the StrengthsFinder test I took several years ago. When I originally completed the test while reading Now, Discover Your Strengths , the test only offered insights into my Top 5 of 34 strengths.

The Best Marketing Job in the World

Prudent Pedal

On the latest Rattle and Pedal podcast , Jason Mlicki and I wrapped up a series on “ Stupid Sh*t Marketing Should NOT Do ” and how professionals could move from checking boxes off that list to, instead, checking boxes off of my list of “ Smart Sh*t Marketing Should Do.”

A Superior Response to “What Makes Your Consulting Firm Better?”

David A Fields

You know a rain barrel full of reasons why your consulting firm is better than other firms that do what you do. Among the reasons, of course, is you. Your experience and ideas and unique perspective.

Generating Inbound Consulting Leads With Sam Schutte: Podcast #119

Consulting Success

Finding leads can be time-consuming and oftentimes costly. With the help of a software and the right people, you can actually do away with your worries about generating quality inbound consulting leads.

How and When to Raise Your Consulting Rate

Successful Independent Consulting

The easiest time to raise your rate is on the cusp of something new — a new year, a new project, a new client. With the new year just a few weeks away, now might be the time. This article offers ideas of how to do this, as well as some sample language to use when notifying your clients.

How To Get Referrals For Your Consulting Business With Katie McConnell Olson: Podcast #114

Consulting Success

Getting human leverage can be a time-consuming process. In this podcast episode, host Michael Zipursky talks with the Founder and CEO of Hire Education Consulting Group, Katie McConnell Olson, about how to get referrals for your business and the true meaning of talent optimization.

Consultants: Is Your Email Signature Helping You Stand Out from the Crowd?

Successful Independent Consulting

As an independent consultant, it’s vital that you convey professionalism at every step if you want to get hired at a great rate. Details matter, particularly when you’re making an initial impression.

Scaling A Multi-Million Dollar Consulting Firm With Jennifer Brown: Podcast #122

Consulting Success

The journey to scaling your business can be quite complex, but with the right guidance, you will eventually get to the top.

If You're a SME Make Extra Money with GLG

Successful Independent Consulting

Most self-employed consultants I know have deep expertise in a certain function or industry, and nearly everyone would like to earn some extra money. If this describes you, check out what I recently discovered.

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Avoid W-2 Status and Extra Tax: Become a Licensed Business

Successful Independent Consulting

Photo credit: ID 8861152 © Paul Jantz | Dreamstime.com. One of the benefits of being self-employed is paying less tax than you would if you were paid like an employee on a W-2 tax basis.

10 Triggers that Set Off Growth Explosions at Your Consulting Firm

David A Fields

Is there a way to make your consulting firm’s business development efforts easier, stable and more effective? Yeparoonie. There sure is. Visibility-building undergirds your consulting firm’s endeavors to attract clients.

How to Treat Your Business as the Ultimate Job Promotion

Consulting Matters

The best thing about leaping from corporate into running your own business is having control over your career, time and earning potential. But for a lot of us - we don't fully take advantage of this power we risked so much to find. We work a ton of hours.

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Negotiation Tips for Independent Consultants

Successful Independent Consulting

Negotiating is typically hard for everyone, but it’s especially tough for consultants. It’s our nature to make the client happy, so negotiating for a higher rate feels awkward.

The Perfect Consulting Firm Introduction Email Template

David A Fields

Bernie’s Bagel Empire (BBE) is the perfect client for your consulting firm. They’re in an industry your consulting firm targets, and Bernie himself revealed in a recent trade magazine article that his company is struggling with the wheaty weighty challenges your consulting firm solves.

How to Uncover Your Big, Sexy Breakthrough Idea

Consulting Matters

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness.

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Selling Your Consulting Business And Starting Over With Lori Kleiman: Podcast #115

Consulting Success

For anybody thinking of selling their business down the road, they want to see check deposits, copies of checks, copies of invoices, and make sure that everything matches up.

How To 207

What Your Consulting Firm Should Do RIGHT NOW

David A Fields

Happy New Year! It’s the first week of the year and one thing you’re probably wondering is what you and your consulting firm should do first. Right now. Your consulting prospects are asking the same question. What should they do now? What should their priority be?

Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business.

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Flip The Script For Consultants With Oren Klaff: Podcast #116

Consulting Success

In this episode, Oren Klaff, the author of the books Pitch Anything and Flip the Script, talks about the art of deal-making. Oren is known as the go-to guy to get deals done when someone needs $10 million or $25 million for their startup business idea.

Marketing for Consultants Study (2019)

Consulting Success

How do you get new consulting clients? Do you have a system in place for winning consulting projects? If you’re a consultant, you’re in the business of marketing. To get consulting clients, you need to generate conversations with the right prospects. Marketing is how you generate these conversations.

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2019 Consulting Fees Study (And How To Raise Your Rates)

Consulting Success

So, you want to raise your consulting fees? Most consultants do. But, there are many factors holding them back. This year, we sent out our most comprehensive consulting fees survey to date. And we’re sharing all our findings and insights with you below.

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