Dictionaries define quiddity as “the inherent nature or essence of someone or something.” In our consulting practice, we’ve found quiddity a useful concept in representing an organization’s founding history and principles that align and anchor it internally, while also serving as a powerful marketplace differentiator.
The X Factor of Great Corporate Cultures
Good cultures know how they do things. Great cultures know why.
January 21, 2020
HBR Staff/David Malan/Getty Images
Summary.
Dictionaries define quiddity as “the inherent nature or essence of someone or something.” In our consulting practice, we’ve found quiddity a useful concept in representing an organization’s founding history and principles that align and anchor it internally. If culture is “the way we do things around here,” quiddity is “why we do things the way we do.” When an organization understands, communicates, and celebrates its quiddity, it’s far better able to drive culture and all that culture impacts — from recruitment and training to branding, reputation, and beyond.